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Welcome to the 42courses.com blog. Here you will find interesting things we have found and musings from the team.

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Authors

  • Aliza Rosenfelder
  • Bren Brennan
  • Chris Rawlinson
  • Irene B
  • Jake Courage
  • Louise Ward
  • Paige Nick
  • Ursula Brady
  • Zsa Perry
42courses.com
Entertain your brain
Black Friday - What is it?
Nov 27

Nov 27 Black Friday - What is it?

Ursula Brady
Things we've learned

Get familiar with Black Friday and maybe get a sneaky discount code in the process. 🤫

Podcast: The Art of Making Memories - Meik Wiking
Nov 26

Nov 26 Podcast: The Art of Making Memories - Meik Wiking

Ursula Brady
Podcast, Happiness

Have a listen to our first ever Podcast from 2019 with the one and only Meik Viking.

Affiliate SEO: Taking the First Steps
Nov 25

Nov 25 Affiliate SEO: Taking the First Steps

Ursula Brady
Digital Marketing, SEO

The tricky first stage of getting into affiliate SEO made simple.

3 Essential Aspects of a Purposeful Campaign
Nov 23

Nov 23 3 Essential Aspects of a Purposeful Campaign

Ursula Brady
Goodvertising, Marketing Strategy

How to make a marketing campaign that’s purposeful and fun (it’s possible).

What exactly is a Project Pre-mortem?
Nov 23

Nov 23 What exactly is a Project Pre-mortem?

Jake Courage
Project Management

Figuring out what could go wrong before it does.

3 Key Tips to Maximise Video SEO for Your Brand
Nov 16

Nov 16 3 Key Tips to Maximise Video SEO for Your Brand

Ursula Brady
Marketing Strategy, Advertising

There’s more to SEO than Google keywords. Maximise your digital marketing potential with these key aspects of video SEO.

Why is Performative Activism Bad for Business?
Oct 30

Oct 30 Why is Performative Activism Bad for Business?

Ursula Brady
Goodvertising, Social Media

Why is authencity the most valuable commodity your brand can possess?

Importance of Company Culture
Oct 21

Oct 21 Importance of Company Culture

Ursula Brady
Creative Leadership, Productivity, Communication

Find out why it’s so important to have a company culture, and which aspects are most vital.

The Blueprint of a Creative Reinvention (TBWA\Chiat\Day New York)
Oct 20

Oct 20 The Blueprint of a Creative Reinvention (TBWA\Chiat\Day New York)

Ursula Brady
Creative Leadership, Creativity, Productivity

A summary of the TBWA\Chiat\Day New York talk on maximising your creative reinvention from day one of Lions Live 2020.

💤 Naps are great - take it from Dalí 💤
Oct 17

Oct 17 💤 Naps are great - take it from Dalí 💤

Ursula Brady
Sleep

Salvador Dalí had a lot of crazy ideas - napping was not one of them. Check out his tips for using a nap to reach peak creativity.

3 Types of Brand Purpose: According to Tom Roach
Oct 15

Oct 15 3 Types of Brand Purpose: According to Tom Roach

Ursula Brady
Brands, Branding, Goodvertising

Not sure what a brand purpose is? Take a look at the 3 types set out by Tom Roach.

What is Goodvertising?
Oct 14

Oct 14 What is Goodvertising?

Ursula Brady
Goodvertising, Marketing Strategy, Advertising

Not too sure what ‘Goodvertising’ is? Check out our short intro to the idea.

Rory Sutherland: Marketing as the Science of Exceptions
Oct 8

Oct 8 Rory Sutherland: Marketing as the Science of Exceptions

Ursula Brady
Behavioural Economics, Marketing Strategy

Discover the intrinsic link between the sciences of economics and marketing with Rory Sutherland.

We've got 99 problems, but a logo ain't one
Oct 7

Oct 7 We've got 99 problems, but a logo ain't one

Chris Rawlinson
Advertising, Branding, Creativity, News, Sneak Peaks

The evolution of the 42courses logo…for now.

The Upsides to Failure
Sep 30

Sep 30 The Upsides to Failure

Jake Courage
Entrepreneurship, Resilience

Success is nowhere near as good a teacher as failure.

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