Richard Shotton reveals why Dyson advertises its failures and why labeling products as "AI-generated" crashes sales by 61%. A masterclass in behavioral science marketing.
All by Chris Rawlinson
Richard Shotton reveals why Dyson advertises its failures and why labeling products as "AI-generated" crashes sales by 61%. A masterclass in behavioral science marketing.
Why "ugly" work is the future of creativity and other lessons from Singaporean Creative legend Tay Guan Hin.
Hands‑On with ChatGPT’s Atlas Browser: The Good, the Bad, and the Hmm, Interesting…
Cannes Lions 2025 Predictions for the best winning work by Chris Rawlinson and 42courses.
Predictions for the best winning work at Cannes Lions 2024 by Chris Rawlinson and 42courses.
The top 10 ads from the 2024 Super Bowl with a few extra’s at the end just incase you really love ads.
AI education and what we are doing with it at 42courses. We’ll share an overview of how AI works and how we are innovating with AI at 42courses.
Branded pint glasses are now ubiquitous. Brands have spent millions ensuring consumers drink from the correct glassware but should they bother?
How to keep your brain fit
How adding a simple cute penguin can make an add 80% more effective
Coaching leaders can motivate and assist others to grow their skills, become stronger and work together more successfully.
Goodvertising Podcast; How to build brands that people love