Richard Shotton reveals why Dyson advertises its failures and why labeling products as "AI-generated" crashes sales by 61%. A masterclass in behavioral science marketing.
All in Advertising
Richard Shotton reveals why Dyson advertises its failures and why labeling products as "AI-generated" crashes sales by 61%. A masterclass in behavioral science marketing.
Why "ugly" work is the future of creativity and other lessons from Singaporean Creative legend Tay Guan Hin.
Cannes Lions 2025 Predictions for the best winning work by Chris Rawlinson and 42courses.
Predictions for the best winning work at Cannes Lions 2024 by Chris Rawlinson and 42courses.
The top 10 ads from the 2024 Super Bowl with a few extra’s at the end just incase you really love ads.