3 interesting things from Nudgestock2020

3 interesting things from Nudgestock2020

About Nudgestock

Nudgestock is the worlds largest festival of behavioural science and creativity.

Founded in 2012 by Rory Sutherland and Ogilvy Consulting UK, the event has grown steadily and size and popularity ever since.

This year, the event went virtual.

Incredibly, more than 30,000 people signed up to watch over 10 hours of talks from the world’s best thinkers in this field including Cass Sunstein, Dan Ariely, Laurie Santos, etc

You can watch all of the talks on Ogilvy Consulting UK’s YouTube channel.

To whet your appetite, here are three of the most interesting things we learnt at Nudgestock2020.

1. The Williams Behaviour Change Model

Bri Wiliams is the founder of Australia's first and only consultancy to apply behavioural economics to everyday business and personal effectiveness.

Her presentation at Nudgestock2020 was fantastic, during her talk, Bri expertly brought her ‘Williams Behaviour Change Model’ to life.

It demonstrates that in order to get from behaviour A to behaviour B, we need to pass through 3 stages of resistance:
1. Lazy (i.e. Don’t want to think about it),
2. Overwhelmed (i.e. Don’t know what to do)
3. Scared (i.e. Don’t want to commit).

I think we can all identify with these feelings when attempting something new!

If you’re interested to learn more from Bri then check out her website.

The Williams Behaviour Change Model ©

The Williams Behaviour Change Model ©

2. Five ways to create emotion-based Nudges

Kai D. Wright is a is an author, strategy advisor, global consulting partner at Ogilvy, and lecturer at Columbia University.

He helps executives, founders, and celebrities grow their brand by applying communication, branding, and marketing secrets.

In his excellent Nudgestock 2020 talk, he shared five techniques for creating effective emotion-based Nudges.

1 - Lexicon Triggers

Use the language of the community your targeting too create a type of branded vocabulary.

2 - Audio Cues

Create your own sonic signatures for instant recognition.

3 - Cultural Connections

Empower community leaders and members through ethical cultural commitments.

4 - Experience Drivers

Creating normative behaviours through strong feedback loops.

5 - Visual Stimuli

Supporting meaningful conversations through powerful glyphs.

You can follow Kai on twitter @kaiwright and check out his book Follow the Feeling: Brand Building in a Noisy World.

3. Five happiness insights from one of the world’s experts

Psychologist Dr. Laurie Santos is an expert on human cognition, its origins, and the evolutionary biases that influence our all-too imperfect life choices.

She is also immensely knowledgeable in how behavioural change through positive psychology can lead to a happy and fulfilling life.

So much so that Laurie created a course on happiness and well-being that was so meaningful that it became the most popular class taken at Yale in over 316 years!

In her talk, she shed light on the following 5 key insights she’s learnt from her study of this fascinating topic:

1- Your mind lies to you about what will make you happy

The things that we think will make us happy like more money, a better job or a promotion, often don’t. Avoid the temptation of the hedonic treadmill. Once you’re on it, you can never get off it.

2 - Make time for making social connections

We are social creatures and surprise, surprise we are at our happiest when spending time with our favourite people. Make it a priority to do so in your life.

3 - Make time for gratitude every day

Our brains are evolutionary hard-wired to focus on the negative. Making time for being thankful for the small things in life can help to balance this out. In doing so, you’ll feel happier.

4 - Reduce your mind-wandering and become present

We spend to much time living our lives in the past and the future. Instead, we are better served by focusing on the present. It is here that most of life’s joys are to be found.

5 - Become wealthy in time, not money

Time is your most precious resource. While you can always make more money, you can’t make more time, so focus your efforts accordingly.

You can follow Laurie on twitter @lauriesantos or listen to her The Happiness Lab podcast here.

If you’re interested in learning more about behavioural economics then you might enjoy our Behavioural Economics course made in collaboration and certified by the wonderful Rory Sutherland and Ogilvy.
p.s. If you use the voucher code NUDGESTOCK2020 you may even get a pleasant surprise with the price.

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