Why should you learn about Behavioural Economics?
Well you may think we are all perfectly rational people, making logical decisions, but this is simply not quite so, we all act and behave in rather interesting ways.
For example if you meet someone whilst holding a warm drink you are more likely to feel emotional warmth towards them. The brain confuses the warmth of the drink, with the emotional feeling of warmth.
In this course you will quickly and easily learn the key behavioural change concepts such as nudging, framing, social proof, scarcity, commitment devices and even the ethics behind it all.
On completion you will be equipped with the power look at the world from a new perspective. Problems and obstacles will become obvious to you, but baffle others for years to come, enabling you to create enormous effects and shifts in outcomes by changing very little.
If you ever have to sell ideas, products or services, get people on your side, or simply wish you had the ability to view the world differently, then this is for you.
Join thousands of others and start today.
Course Length: Approx. 1 day, with lifetime access. Learn in your own time on any device. Start now.
Meet the thought leaders
World leading proponent of Behavioural Economics, Rory Sutherland, kick-started the field when he lead his presidency agenda at the Institute of Practitioners in Advertising in London. Affectionately known as the Wiki Man and self proclaimed fat bloke at Ogilvy, Rory is an award winning ‘behavioural impressario’ and a natural at communicating new ideas.
A psychologist by training and Ogilvy Change’s first ‘Choice Architect’. Dan has been published in scientific journals and applied behavioural economics to over 50 of the world’s leading brands, picking up three Nudge Awards in 2015.
Ogilvy Change is a dedicated behavioural interventions agency that was founded to develop and execute behavioural strategies across multiple disciplines. Our dedicated team of Behavioural Strategists apply the latest academic thinking in social psychology, neuroscience, evolutionary biology and behavioural economics to a variety of problems. From creating a hand-stamp that brought down incidence of dirty hands in a food factory by 63%, to saving a business £1.9M in retained customers just by optimising call centre agents and scripts, we help clients unlock their Unseen Opportunities.
Skills you'll learn
Recognise your own biases
Make better decisions
Reduce mindless eating
Increase your self control
Nudge others behaviour
Get a partner to think they like you more
How supermarkets shape your behaviour
Win friends and influence people