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Behavioural Economics

Why should you learn about Behavioural Economics?

Well you may think we are all perfectly rational people, making logical decisions, but this is simply not quite so, we all act and behave in rather interesting ways.

For example if you meet someone whilst holding a warm drink you are more likely to feel emotional warmth towards them. The brain confuses the warmth of the drink, with the emotional feeling of warmth.

In this course you will quickly and easily learn the key behavioural change concepts such as nudging, framing, social proof, scarcity, commitment devices and even the ethics behind it all.

On completion you will be equipped with the power look at the world from a new perspective. Problems and obstacles will become obvious to you, but baffle others for years to come, enabling you to create enormous effects and shifts in outcomes by changing very little.

If you ever have to sell ideas, products or services, get people on your side, or simply wish you had the ability to view the world differently, then this is for you.

Join thousands of others and start today.



Meet the thought leaders

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Rory Sutherland

World leading proponent of Behavioural Economics, Rory Sutherland, kick-started the field when he lead his presidency agenda at the Institute of Practitioners in Advertising in London. Affectionately known as the Wiki Man and self proclaimed fat bloke at Ogilvy, Rory is an award winning ‘behavioural impressario’ and a natural at communicating new ideas. @rorysutherland

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Dan Bennett

A psychologist by training and Ogilvy Change’s first ‘Choice Architect’. Dan has been published in scientific journals and applied behavioural economics to over 50 of the world’s leading brands, picking up three Nudge Awards in 2015. @danbenyork

Topics covered

BRAIN BASICS
Our understanding of how the brain works has progressed a great deal in recent years. Learn the basics of how the human brain works so that you can use it better and look after it for longer.
NUDGING
Learn how indirect suggestive actions and positive reinforcement often Nudge our decision making processes. This is often more effective than direct instruction, legislation or enforcement.
FRAMING
Framing deals with how choices can be put across in a way that highlights the positive or negative aspects of the same decision. This influences how we perceive many things in life..
NORMS
How other people act and behave strongly influences our own behaviour. We are herd animals, and make decisions based on what those around us are doing.
DEFAULTS
As humans we like to go with the flow of preset options. Thinking is cognitively effortful, so when we’re recommended an option, or being told that it’s the go to (or ‘default’) option; we’ll often take the path of least resistance.
SCARCITY
Humans want what they can’t have. People value things more highly when they believe those items to be rare or a scarce resource.
PRIMING
Our actions in life are often influenced by subconscious cues. This topic will help you understand how to identify and use priming techniques in your everyday life.
COMMITMENT DEVICES
Learn about how the choices we commit to in the present can influence or restrict our behaviour in the future.
ETHICS
In this topic you will learn about the importance of experimentation and the ethical (or unethical) ways in which we can influence or measure them.

Skills you'll learn

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Recognise your own biases

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Make better decisions

Skills learned 89cf6f1936a97c9bd11daacd63412aca773bc1b58af2355d854e7d88b1d36614

Reduce mindless eating

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Increase your self control

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Nudge others behaviour

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Get a partner to think they like you more

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How supermarkets shape your behaviour

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Win friends and influence people