Why people do what they do and how to influence them
Well you may think we are all perfectly rational people, making logical decisions, but this is simply not quite so, we all act and behave in rather interesting ways.
For example if you meet someone whilst holding a warm drink you are more likely to feel emotional warmth towards them. The brain confuses the warmth of the drink, with the emotional feeling of warmth.
In this course you will quickly and easily learn the key behavioural change concepts such as nudging, framing, social proof, scarcity, commitment devices and even the ethics behind it all.
On completion you will be equipped with the power look at the world from a new perspective. Problems and obstacles will become obvious to you, but baffle others for years to come, enabling you to create enormous effects and shifts in outcomes by changing very little.
If you ever have to sell ideas, products or services, get people on your side, or simply wish you had the ability to view the world differently, then this is for you.
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Glad I took the leap! Not only educational but also entertaining, which is still very rare these days.
Really easy to digest and the right balance of video and article content.
Engaging, informative, varied, and very well researched.
Impeccable learning experience. The material is carefully curated and extremely engaging.
I didn't know what to expect, but delighted I joined. Excellent stuff. It made my morning commute much more bearable.
World leading proponent of Behavioural Economics, Rory Sutherland, kick-started the field when he lead his presidency agenda at the Institute of Practitioners in Advertising in London. Affectionately known as the Wiki Man and self proclaimed fat bloke at Ogilvy, Rory is an award winning ‘behavioural impressario’ and a natural at communicating new ideas.
A psychologist by training and Ogilvy Change’s first ‘Choice Architect’. Dan has been published in scientific journals and applied behavioural economics to over 50 of the world’s leading brands, picking up three Nudge Awards in 2015.
Ogilvy Change develops and executes behavioural strategies across multiple disciplines. A dedicated team of Behavioural Strategists apply the latest academic thinking in social psychology, neuroscience, evolutionary biology and behavioural economics to a variety of problems. From creating a hand-stamp that brought down incidence of dirty hands in a food factory by 63%, to saving a business £1.9M in retained customers just by optimising call centre agents and scripts, they help clients unlock unseen opportunities.
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What people are saying
Had great fun doing the course. The certificate at the end was a nice surprise.
I just wanted to say that I really liked the course in BE. I like the content and I really like how the course was set up. If you ever would consider to translate the whole thing into Swedish, I´d love to help out.
Thoroughly enjoyed the BE course! Enjoyed the way it allowed easy learning through video, and self-reading, whilst tracking progress and testing concepts that were grasped as you go along. It's a fantastic and most importantly fun way to learn something new.
This is an excellent introductory course to Behavioural Economics, perfect for anyone who already knows the basics or are completely new to the topic. The topics are complementary and overlapping, so I would recommend completing this course in a short time frame.
I thought all online learning sites were the same until I landed on this site. It's as easy and entertaining as learning can be. Will definitely come back to look for more courses!
The Behavioural Economics course constantly surprised with me the most wonderful learnings and insight into human beings and the way we've built our world around us. Refreshingly put together, the content is short & sweet enough to be brilliantly interesting with enough depth and variety of sources for you to explore much further if you desire. Highly recommended! The way 42Courses deliver their courses is fantastically interesting, diverse and ultimately engaging. It's not often that one actually finishes an online course, but their courses have enough 'oh wow' moments to keep you engaged and feeling like you just need to get to the next level to discover more and more inspiring things (basically they've nailed gamification). Their courses are perfect for the curious.
The Behavioural Economics course is not just a great learning experience but also great value for money! I found it has already given me another area to consider when approaching media planning and buying, as well as how I perceive everyday scenarios. Rory's videos get across all of the necessary learning in bite sized bits and are delivered with a bit of humour, which encourages you to keep progressing. I look forward to undertaking the rest of the courses when they are ready!
As a copywriter with a lot of healthcare clients, I found that the topics covered in this class were extremely helpful for guiding audiences into making better health choices. Thank you!
The material collated and produced for the Behavioural Economics course is first class. I thoroughly enjoyed videos produced by Rory Sutherland and Ogilvy. Additionally, the platform from 42Courses is one of the best MOOC services I’ve come across. The variety of techniques to test your understand are good and the team behind the scenes even better.
An excellent primer for behavioral economics! Engaging, informative, varied, and very well researched; an excellent orientation to this fascinating field of study.
Elearning on your time, in a fun way, with bite sized topics works for me!
Behavioural Economics (BE) principles can be scary at times, if you want to learn or hone your knowledge from an array of examples and one of the most entertaining and sharpest minds in advertising, stop looking. The 42courses website is one of the best e-learning platforms. Enjoy the BE ride.
Several KPMG colleagues and I decided to take the Behavioural Economics course. We found it useful and engaging - particularly due to the style of the online content delivery. OgilvyChange and Rory Sutherland make the topic very accessible and entertaining - it's great to have such an industry specialist providing the content for this type of course.
The Behavioural Economics course was a great introduction to the fundamentals. Don't get me wrong, it was by no means elementary, it was packed full of awesome content and insights immersing you in this fascinating approach to dealing with ourselves and others.
42courses and OgilvyChange has tapped into something unique; Making learning fun, fascinating & convenient. Rich with deep insight & research on human behaviour and how people can be motivated, presented by some of the brightest minds and served to you conveniently via mobile, turning mindless mobile browsing into mindful certification. Looking forward to more from the gang at 42courses.
I cannot recommend Ogilvy's Behavioural Economics course highly enough. The content is well thought out and engaging and the way in which it is presented encourages you down a wonderful rabbit hole of discovery, which means you can learn as much or as little as you want and your time allows. Having no time pressure meant I could fit it in around my work and learn at my own pace. I loved it! Outside of the course itself I can’t thank Chris Rawlinson enough for his personal encouragement and assistance throughout. A wonderful course to spark your interest.
I found the course informative, creative, absorbing. The links kept me interested and it moved at a pace that allowed me to feel satisfied and feel that I as gaining a new skill set.
I’d been thinking of going into the field of Behavioral Economics for quite some time when I came across this course by Rory Sutherland. It proved to be interesting, entertaining and full of insights that I can actually put to practical use. The scope is perfect for an introductory course and I would recommend it to anyone getting started in Behavioral Economics. Oh, you’d better hurry if you want to sign up, there are probably only a few seats left.
I am very happy with the course. I sincerely like a lot the way Rory presents his ideas and I feel that his insights are very powerful as he always offers clear and “sticky” examples. As a former CEO of a South American TV station, I feel very related with his approach to Behavioural Economics. Congratulations for the set of resources you put together in this course, and I will be very happy to take another course like this.
I love the course and have found it invaluable by way of providing insights and a new way of thinking of apply to my career in marketing. Really easy to digest and the right balance of video and article content. Thank-you!
Thank you, the course was very informative. I have already applied some of the things I have learned into my workplace.
Finally! A complete course on Behavioural Economics that doesn’t require 6 prerequisite degrees or make you feel stupid.
The course was great, I've watched some of Rory's talks before and have read thinking fast thinking slow, so had a basic grasp of the subject, but was a really nice process to go through to discover more and read some interesting papers that I doubt I would have found otherwise, and also having the tests to make me think of my own examples, good work! Now for me to start making my way through the suggested reading.
One of the best things about the course is I actually feel like I'm learning with people, even though it's e-learning. It's that presence of doing it with others that makes it easier and more engaging for me to complete.
Excellent stuff. Made my morning commute more bearable.
Some of the things I learned from this course have already come in handy in my day job working in tech and banking, The mix of video, pictures text and links made it much more interesting and interactive + always great learning anything from Rory Sutherland.
As a practitioner I'm looking for something that gives me quick, actionable tips - whilst also being enjoyable. This course delivers in spades, whilst being devilishly addictive. It's like having Rory sat with you in a bar sharing his vast knowledge of the subject, without having to pick up the bill. In fact it's almost criminal that it's all available for less than a decent meal out. The combined value of the interventions featured in this course probably run into the billions, find out how to replicate them before your competitors do. The certificate is a nice addition to the mantelpiece too
If you're looking for a fast-track (and fun) course to help understand why humans make the choices they do and how you can (ethically) influence customers/readers...Then Behavioural economics with OgilvyChange is your ticket to more sales. 5 out of 5 for this course.
Loved learning about Behavioural Economics, thought it might be complicated but was quick and easy to understand and have framed my certificate, so good.
One of the most interesting courses I've taken + had the added benefit of actually being fun to take.
Behavioural Economics presented in an accessible, intelligent and inspiring way. Very suitable for creatives.
All in all, the course was really great (perhaps indicated by the speed I completed it!) I really enjoy learning from Rory through his speeches and this course was a great extension of that. I think I'll be able to apply lots of this stuff to my daily work as a designer. Please pass on my positive feedback to Rory, Dan, Ciosa and the team who worked on this course.
Ever wondered why some poeple just do not behave in a seemingly rational logical pattern? You don't need to be an economist or psychologist to understand all this, all you need is a genuine curiosity as to why people behave the way they do. This short course is not going to boost your earnings 100%, but I 100% guarantee it will make you question certain things you thought you knew about yourself!
When I signed up to 42 courses I knew it was going to be good but my expectations were completely blown out of the water.. the gamification format makes your course addictive and so much easier to soak up what you're learning. Can't wait to apply all my new knowledge (now I know 'enough to be dangerous'..!!) and will definitely be signing up for more - there's no such thing as learning too much!
I thoroughly enjoyed doing the course and thought it was fun and engaging as well as educational and informative. Not an easy combination to pull off so hats off to you and the team. Looking forward to some new courses being added.
The course is a great introduction to this important and influential subject. It provides a comprehensive overview and allows access to a range of really good resources as well as being well organised and easy to use. I am happy to give it 5 out of 5!
Impeccable learning experience. The material is carefully curated and extremely engaging. The combo of articles, videos and research papers makes it easy to approach learning in diverse ways. The subject matter is clearly and cleverly presented and offers the possibility of exploring further through endless online resources. Overall, it is the best online course I have taken in a while and I am looking forward to many more classes offered by these talented humans & co.
I really enjoyed the course. I have read books like "Nudge" and "Thinking Fast and Slow", but I found the real examples and videos that were provided really helpful to cement learning on a fascinating subject.
I've always known Behavioural Economics is powerful and Rory Sutherland and OgilvyChange just proved that to me! I've already started crafting my projects using what I learned to better communicate to our community... and it's working!
'Behavioural Economics’ from Ogilvy really helped develop my knowledge of a fascinating field. I have made this course compulsory for all of my marketing team!
I really enjoyed your Behavioural Economics module: a stimulating mix of academic facts, practical experiments and personal understandings. One persistently experiences the subtle influence of the powerful techniques presented while running through the lectures. A great work out for your senses, easily transferable to your daily lives! Keep on going!
This course is engaging, stimulating and I would even say entertaining thanks to the appearance of Rory Sutherland’s videos at stages throughout the course. The mix of question types and techniques to encourage you to discover more about the subject under your own steam means that you explore a wide variety of sources, efficiently packing in a lot of learning over what can be a short time commitment. This is definitely a great resource for anyone interested in why we behave the way we do and what it means for the world we live in.
I liked 42Courses’ Behavioural Economics Course as much as the next man because social norms are a powerful coercive tactic.