Learn why people do what they do and how to influence them
Well you may think we are all perfectly rational people, making logical decisions, but this is simply not quite so, we all act and behave in rather interesting ways.
In this course, taught by the marvellous Rory Sutherland, you will quickly and easily master the key behavioural change concepts such as nudging, framing, social proof, scarcity, commitment devices and even the ethics behind it all.
On completion you will be equipped with the power look at the world from a new perspective. Problems and obstacles will become obvious to you, but baffle others for years to come, enabling you to create enormous effects and shifts in outcomes by changing very little.
If you ever have to sell ideas, products or services, get people on your side, or simply wish you had the ability to view the world differently, then this is for you.
Join thousands of others and start today.
How does it work?
Key Skills Learned
- Make better decisions in life and work
- Recognise your own biases
- Steer people towards desired outcomes
- Identify and solve big wins with little effort
Who is this for?
- Management teams
- CEO’s or Founders looking to understand the topic to help them grow their business
- Adult homo sapiens looking to gain a third eye to see the world from a new perspective
Simple, Transparent Pricing
(Price per person)
We offer packages for teams and corporate
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So glad I signed up! The variety of techniques to test your understanding is great and the team behind the scenes even better.
42courses helped me land a plum job as a copywriter! So I love you all for life!
Fantastically interesting, diverse and ultimately engaging, perfect for the curious.
Impeccable learning experience. The material is carefully curated and extremely engaging.
Glad I took the leap! Not only educational but also entertaining, which is still very rare these days.
World leading proponent of Behavioural Economics, Rory Sutherland, kick-started the field when he lead his presidency agenda at the Institute of Practitioners in Advertising in London. Affectionately known as the Wiki Man and self proclaimed fat bloke at Ogilvy, Rory is an award winning ‘behavioural impressario’ and a natural at communicating new ideas.
A psychologist by training and Ogilvy Change’s first ‘Choice Architect’. Dan has been published in scientific journals and applied behavioural economics to over 50 of the world’s leading brands, picking up three Nudge Awards in 2015.
Ogilvy Consulting develops and executes behavioural strategies across multiple disciplines. A dedicated team of Behavioural Strategists apply the latest academic thinking in social psychology, neuroscience, evolutionary biology and behavioural economics to a variety of problems. From creating a hand-stamp that brought down incidence of dirty hands in a food factory by 63%, to saving a business £1.9M in retained customers just by optimising call centre agents and scripts, they help clients unlock unseen opportunities.
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What people are saying
I just wanted to say that I really liked the course in BE. I like the content and I really like how the course was set up. If you ever would consider to translate the whole thing into Swedish, I´d love to help out.
Probably one of the best online courses on Behavioural Economics. If you're a marketer, copywriter, UX designer or anyone who makes a living by persuading people, you really really need to sign up for this course!
Best online course I enjoyed so far. Good amount of gamification included in the course, together with practical real life advertising examples.
An engaging introduction to the world of behavioral economics. The well-portioned bites of material made the course feel fast-paced and thus made it simple to come back day after day to make progress. Quality "sticky" examples, links, and resources added to the overall value of the experience.
Unbelievably good course. As a product designer, I had some suppositions about how do people behave, but I learned so much new. I can use this priceless knowledge in my work to design more persuasive products.
Instantly useful! The gold standard in online training.... if only you could complete your postgrad courses this way! - Rating 5 for me worth every cent.
This is an excellent introductory course to Behavioural Economics, perfect for anyone who already knows the basics or are completely new to the topic. The topics are complementary and overlapping, so I would recommend completing this course in a short time frame.
Thoroughly enjoyed the BE course! Enjoyed the way it allowed easy learning through video, and self-reading, whilst tracking progress and testing concepts that were grasped as you go along. It's a fantastic and most importantly fun way to learn something new.
Very interesting material and a great format for learning. Would be good to make the content that you have to read listenable so you can just press a button and it will be read to you (better than Siri’s voice), kind of like what The Economist does.
Once again, this was a fabulous course. (I knew I'd love it from the moment Rory mentioned the gin arriving in Video 1!) I learned so much, not just about others, but about myself. It's sobering to learn that you're far more manipulat-able than you think, but once you understand how, it's like the scales fall away on life! Everything was so much fun to learn, too, never taking itself too seriously. Thank you.
I liked the resources, the videos and the articles. Different mediums to learn content.
Amazing insights into unexpected human behaviours and practical advice on how to capitalise on them.
The course was really interesting with varied content to suit various learning style and I felt supported throughout the process.
Behavioural Economics by 42courses is truly fascinating and valuable. Seriously, it is brilliantly delivered. Highly recommended! Rating: 5 out of 5
This course was recommended to me by a colleague and was really good value for money. I found the course really interesting and will be bringing as many aspects as I can into the area work in. I was particularly entertained by Rory and a few of the TED presenters - I could sit for hours listening to them talk!
I liked the fact that the course had a good built up, that's why I ordered another one. Also like the gamification, but I’m not sure about the style of that. It looks a bit childish to be honest. I’ve learned a lot by the examples from other people you need to upvote. What sometimes disconnected me from the course were the links. When reading a chapter I don’t want to continue or answer the questions until I've read all those links, and then the short course becomes very elaborate. When having a question that needs to be marked by a human its very fast. It's appreciated because that bar needs to become green the sooner the better. The same as having a question through social, as you have heard from me a couple of times. The daily social media updates are very interesting. Would I recommend you to friends? Yes absolutely, cause of the size and idea of gamification. Now even more because of the extra stuff you send me, it feels not like I’m a number. But hey, I’m number 42 in the world ranks!
The material collated and produced for the Behavioural Economics course is first class. I thoroughly enjoyed videos produced by Rory Sutherland and Ogilvy. Additionally, the platform from 42Courses is one of the best MOOC services I’ve come across. The variety of techniques to test your understand are good and the team behind the scenes even better.
The Behavioural Economics course constantly surprised with me the most wonderful learnings and insight into human beings and the way we've built our world around us. Refreshingly put together, the content is short & sweet enough to be brilliantly interesting with enough depth and variety of sources for you to explore much further if you desire. Highly recommended! The way 42Courses deliver their courses is fantastically interesting, diverse and ultimately engaging. It's not often that one actually finishes an online course, but their courses have enough 'oh wow' moments to keep you engaged and feeling like you just need to get to the next level to discover more and more inspiring things (basically they've nailed gamification). Their courses are perfect for the curious.
Behavioural Economics (BE) principles can be scary at times, if you want to learn or hone your knowledge from an array of examples and one of the most entertaining and sharpest minds in advertising, stop looking. The 42courses website is one of the best e-learning platforms. Enjoy the BE ride.
The Behavioural Economics course is not just a great learning experience but also great value for money! I found it has already given me another area to consider when approaching media planning and buying, as well as how I perceive everyday scenarios. Rory's videos get across all of the necessary learning in bite sized bits and are delivered with a bit of humour, which encourages you to keep progressing. I look forward to undertaking the rest of the courses when they are ready!
As a copywriter with a lot of healthcare clients, I found that the topics covered in this class were extremely helpful for guiding audiences into making better health choices. Thank you!
An excellent primer for behavioral economics! Engaging, informative, varied, and very well researched; an excellent orientation to this fascinating field of study.
I thought all online learning sites were the same until I landed on this site. It's as easy and entertaining as learning can be. Will definitely come back to look for more courses!
Elearning on your time, in a fun way, with bite sized topics works for me!
Interesting content and structure. The case is for BE beginners and examples are more bible like. Exploring, including some recent case studies or brainstorming on real time cases/problems might make it even better. Maybe a part2?
This course is awesome. I wish I was exposed to this platform earlier.
A great course. I learned so much and it felt like entertainment instead of work. I found 42courses via googling as I was looking for a Behaviour Economics Online course and the offer was so different and much more interesting than all the others so that I registered immediately.
I really like the easy format and bite sized chunks, felt I could navigate through it without fuss. The balance of video, articles and little confirmation tests also kept me focused.
Fascinating, easy-to-understand and thought provoking. I’ll be thinking about what I learnt in this course for months to come... I’ve known about 42courses for ages. Interestingly, though, I didn’t know how un-intimidating the course structure was in that its chunked into 10 min modules. Win! Maybe make that more of a focus?
All while being a digital learning experience, the human component made it all more delightful, whether through Rory Sutherland's videos, or the team's technical and intellectual support. Strongly recommended to anyone interested in human behaviour.
The course was a delight from beginning to end, and all the little behavioural nudges you apply to keep your students motivated are an excellent proof of the applied value of the content.
Several KPMG colleagues and I decided to take the Behavioural Economics course. We found it useful and engaging - particularly due to the style of the online content delivery. OgilvyChange and Rory Sutherland make the topic very accessible and entertaining - it's great to have such an industry specialist providing the content for this type of course.
42courses and OgilvyChange has tapped into something unique; Making learning fun, fascinating & convenient. Rich with deep insight & research on human behaviour and how people can be motivated, presented by some of the brightest minds and served to you conveniently via mobile, turning mindless mobile browsing into mindful certification. Looking forward to more from the gang at 42courses.
The Behavioural Economics course was a great introduction to the fundamentals. Don't get me wrong, it was by no means elementary, it was packed full of awesome content and insights immersing you in this fascinating approach to dealing with ourselves and others.
Course was really simple and straight to the point. The resources were great and really informative
I would like more chapters with more not so obvious concepts
It was interesting, insightful and not too cumbersome
The course's content is easy to understand and fun to learn.
Amazing course. Well structured and informative. Interesting methods have been used to keep the energy and excitement levels high throughout the course.
The course was great and I got a basic overview of the topic. The units were entertaining and well done.
Course content itself was absolutely fantastic. Nerve-wracking submitting my own written responses and examples but that really made the learning sink in, especially as responses were marked so promptly. Opened my eyes to how subtle cues to guide consumer behaviour are actually everywhere! The content on whether language guides thought was especially interesting. Did my psychology honours so this is a true passion of mine. Also loved that the extra reading and videos let me go into as much detail as I wanted on the individual sections, I could spend 10 minutes or all week on a single question. Have even signed up with the Headspace app! An honest 5/5.
I thoroughly enjoyed taking the course on account of the accessible way with which it introduces key ideas from the discipline of behavioural economics to people who are interested in the discipline’s commercial application. I thoroughly enjoyed the interactive component of the course as well; it was great having my learnings tested at the end of each topic. I did think that some of the questions were a little bit too easy though (such as the multiple choice questions where you would have to simply answer the question with a specific year), and so perhaps it’d be good to make the questions a bit more challenging. I would nevertheless rate the course as a 4/5 (with 5 being the best on this hypothetical rating scheme). Well done on curating such an enjoyable course!
I am very happy with the course. I sincerely like a lot the way Rory presents his ideas and I feel that his insights are very powerful as he always offers clear and “sticky” examples. As a former CEO of a South American TV station, I feel very related with his approach to Behavioural Economics. Congratulations for the set of resources you put together in this course, and I will be very happy to take another course like this.
I cannot recommend Ogilvy's Behavioural Economics course highly enough. The content is well thought out and engaging and the way in which it is presented encourages you down a wonderful rabbit hole of discovery, which means you can learn as much or as little as you want and your time allows. Having no time pressure meant I could fit it in around my work and learn at my own pace. I loved it! Outside of the course itself I can’t thank Chris Rawlinson enough for his personal encouragement and assistance throughout. A wonderful course to spark your interest.
I love the course and have found it invaluable by way of providing insights and a new way of thinking of apply to my career in marketing. Really easy to digest and the right balance of video and article content. Thank-you!
I’d been thinking of going into the field of Behavioral Economics for quite some time when I came across this course by Rory Sutherland. It proved to be interesting, entertaining and full of insights that I can actually put to practical use. The scope is perfect for an introductory course and I would recommend it to anyone getting started in Behavioral Economics. Oh, you’d better hurry if you want to sign up, there are probably only a few seats left.
I found the course informative, creative, absorbing. The links kept me interested and it moved at a pace that allowed me to feel satisfied and feel that I as gaining a new skill set.
It was interesting, insightful and not too cumbersome
Great case studies and clever how you ask open questions and feedback on the best answers
The course was interesting and engaging. There was a good mix of resources from additional reading to videos. The subject matter wasn't extremely complicated, but it was something I would not have learned without taking the course so it was highly valuable.
Awesome content and great additional resources to dive in !
A great, affordable introduction to the fundamentals of behavioural economics. I’d recommend to anyone
Amazing approach to learning, looking to take a lot more courses and recommend to everyone.
Very interesting course. I love the mix of multimedia as well as the use of other learners to verify work.
In the matter of the course I have to say it was amazing, every single line was wisely constructed, every second of the videos you guys brought and Rory made we completely interesting, from 1 to 5 I would rate the course with a 5, I found it amazing, and I loved the 42courses system, even though I had already studied for a while the topic I discovered a lot of new stuff.
I enjoyed every bit of Rory's Behavioral Economics masterclass. I have done online learning before but you guys take online learning to a whole new level. I could see some of the behavioral science concepts integrated into the learning experience and it was a learning in itself too. Marvelous. On a scale of 1 - 5, I would give my learning experience at least a 4.7. Looking forward to my next course.
Thank you, the course was very informative. I have already applied some of the things I have learned into my workplace.
As a practitioner I'm looking for something that gives me quick, actionable tips - whilst also being enjoyable. This course delivers in spades, whilst being devilishly addictive. It's like having Rory sat with you in a bar sharing his vast knowledge of the subject, without having to pick up the bill. In fact it's almost criminal that it's all available for less than a decent meal out. The combined value of the interventions featured in this course probably run into the billions, find out how to replicate them before your competitors do. The certificate is a nice addition to the mantelpiece too
The course was great, I've watched some of Rory's talks before and have read thinking fast thinking slow, so had a basic grasp of the subject, but was a really nice process to go through to discover more and read some interesting papers that I doubt I would have found otherwise, and also having the tests to make me think of my own examples, good work! Now for me to start making my way through the suggested reading.
One of the best things about the course is I actually feel like I'm learning with people, even though it's e-learning. It's that presence of doing it with others that makes it easier and more engaging for me to complete.
Finally! A complete course on Behavioural Economics that doesn’t require 6 prerequisite degrees or make you feel stupid.
Excellent stuff. Made my morning commute more bearable.
Quite informative - I have a better understanding of consumer decision making and how to best present information. I liked the variety of Ted talks/videos, readings, etc. Rory is great!
Interesting insights in a very engaging manner
I liked the resources, the videos and the articles. Different mediums to learn content.
This course was passionating, Rory Sutherland is amazing. The balance between the theory and the practice/example is perfect. Very interesting, it gave me the ambition to dive more into Behavioural Economics. The experience is great, and what I liked most is receiving guides and resources afterwards
I really enjoyed the course and found it interesting and useful for my job as a copywriter. I liked the use of lots of different types of media and examples, and Rory looked like someone I’d love to chat to over a glass of Pinot Noir.
Best course about behavioral science.
Behavioural Economics presented in an accessible, intelligent and inspiring way. Very suitable for creatives.
If you're looking for a fast-track (and fun) course to help understand why humans make the choices they do and how you can (ethically) influence customers/readers...Then Behavioural economics with OgilvyChange is your ticket to more sales. 5 out of 5 for this course.
Loved learning about Behavioural Economics, thought it might be complicated but was quick and easy to understand and have framed my certificate, so good.
One of the most interesting courses I've taken + had the added benefit of actually being fun to take.
The platform is interactive and user-friendly. The content is engaging. It is detailed enough, yet on-point which is important for online learning. The examples shared were very interesting and memorable which allows me to apply the concepts at work. Great recommendations on books to read to learn more about the topic. Would highly recommend this to anyone who wants to understand the human behaviour better.
Ever wondered why some poeple just do not behave in a seemingly rational logical pattern? You don't need to be an economist or psychologist to understand all this, all you need is a genuine curiosity as to why people behave the way they do. This short course is not going to boost your earnings 100%, but I 100% guarantee it will make you question certain things you thought you knew about yourself!
Impeccable learning experience. The material is carefully curated and extremely engaging. The combo of articles, videos and research papers makes it easy to approach learning in diverse ways. The subject matter is clearly and cleverly presented and offers the possibility of exploring further through endless online resources. Overall, it is the best online course I have taken in a while and I am looking forward to many more classes offered by these talented humans & co.
I thoroughly enjoyed doing the course and thought it was fun and engaging as well as educational and informative. Not an easy combination to pull off so hats off to you and the team. Looking forward to some new courses being added.
When I signed up to 42 courses I knew it was going to be good but my expectations were completely blown out of the water.. the gamification format makes your course addictive and so much easier to soak up what you're learning. Can't wait to apply all my new knowledge (now I know 'enough to be dangerous'..!!) and will definitely be signing up for more - there's no such thing as learning too much!
The course is a great introduction to this important and influential subject. It provides a comprehensive overview and allows access to a range of really good resources as well as being well organised and easy to use. I am happy to give it 5 out of 5!
I really enjoyed the course. I have read books like "Nudge" and "Thinking Fast and Slow", but I found the real examples and videos that were provided really helpful to cement learning on a fascinating subject.
All in all, the course was really great (perhaps indicated by the speed I completed it!) I really enjoy learning from Rory through his speeches and this course was a great extension of that. I think I'll be able to apply lots of this stuff to my daily work as a designer. Please pass on my positive feedback to Rory, Dan, Ciosa and the team who worked on this course.
A very good intro into an increasingly important topic in advertising and marketing.
Love the format, friendly tone and clever encouragement devices
I really enjoyed your Behavioural Economics module: a stimulating mix of academic facts, practical experiments and personal understandings. One persistently experiences the subtle influence of the powerful techniques presented while running through the lectures. A great work out for your senses, easily transferable to your daily lives! Keep on going!
I've always known Behavioural Economics is powerful and Rory Sutherland and OgilvyChange just proved that to me! I've already started crafting my projects using what I learned to better communicate to our community... and it's working!
'Behavioural Economics’ from Ogilvy really helped develop my knowledge of a fascinating field. I have made this course compulsory for all of my marketing team!
This course is engaging, stimulating and I would even say entertaining thanks to the appearance of Rory Sutherland’s videos at stages throughout the course. The mix of question types and techniques to encourage you to discover more about the subject under your own steam means that you explore a wide variety of sources, efficiently packing in a lot of learning over what can be a short time commitment. This is definitely a great resource for anyone interested in why we behave the way we do and what it means for the world we live in.
It was really interesting and I loved the videos some made me laugh
Amazingly insightful and inspiring, this course gives you real world examples and helps you to shape your thinking in a way that makes it's quickly applicaible to your work and your life.
Fun, easy to digest chapters and a nice mix of formats to engage with and discover.
If you are interested in the psychological, social and cognitive factors that go into economic decision making then this is the course for you. I really enjoyed it.
I liked 42Courses’ Behavioural Economics Course as much as the next man because social norms are a powerful coercive tactic.
the course is informative with friendly UX
Eye opening. Applicable to real world.
Best course about behavioral science.
I really enjoyed taking this course. There was a variety of content I could use for further research and lots of places to interact.
Complex concepts explained in a simple manner. Case studies, articles, videos and exercises make the learning exciting
Good effort in creating and maintaining attention!
Very clear, like the different resources. It was more basic than us hoped though, and I was a little disappointed that some of the video examples from Rory featured points I’ve already seen him make in other videos online
This was a very insightful, easy to learn and practical course. The reality of the facts were easy to identify with and relate to. Showcasing how powerful having the understanding and being able to implement the learnings can impact decision-making processes. A straight 5 stars for me.
I love this course, really well done, full of selected articles and simple and effective explanations. Rory's videos are also very funny. The use of gamification is very useful because entice you to move forward from chapter to chapter. I have a passion for this discipline and I would like to deepen my studies in this direction.
My experience with 42Courses has been amazing. The course presentation is very clear, content very lucid and the team always helpful. As always, Rory was fun and insightful.
This one is really a great topic from which I have gained a useful knowledge, this is a course I would definitely be recommended to others.
I really enjoyed the course. It was broken up nicely and I loved the gamification. It significantly increased my engagement and each section was long-enough to be informative but also short enough that you don’t feel overwhelmed.
Behavioural Economics opens your eyes to every day influences used by businesses and governments. The course is presented in a fun and bite-sized way that makes it a breeze to delve into, and encourages you to explore further.
I loved the course, it didn’t feel like a grind. I’ve also managed to trot out some of the terminology during meetings and look super clever 😉. The only thing I thought was missing, was written documentation. Now I have it! I give the course 5 out of 5 and will definitely sign up for another.
The course is great! It’s concise, nicely structured and gives the overview of the behavioural change concepts. The course also makes you think and look for examples in everyday life which makes you more aware of the biases ruling over us.
I really enjoyed completing the course. The structure of question after each section ensured I had understood each topic, and the additional resources linked were very informative. Rory Sutherland’s videos were particularly inspiring. The course has revealed a topic that is relevant to my work, and I hope to be able to employ some of the tactics soon!
Interesting course that helps you learn interesting things about the world around you quickly, would have enjoyed a few more interactive type questions.
I took 42 Courses on Behavioural Economics in collaboration with Ogilvy. The course structure was fantastic, with small bite-size videos and learning for each concept. I look forward to seeing how the course series expands. For anyone wishing to continually update their skill-set 42 Courses is worth a look in!
I like the balance of different mediums, video articles etc. kept it interesting.
I loved the course, it didn’t feel like a grind. I’ve also managed to trot out some of the terminology during meetings and look super clever ;) The only thing I thought was missing, was written documentation. Now I have it! (It was sent after I passed :) ) I give the course 5 out of 5 and will definitely sign up for another.
It has been an amazing experience going through the course designed by Rory & his team. It's extremely well structured for people wanting to use this approach in their own work spheres and lives. Once again, thanks for sharing knowledge.
An insightful introduction into the world of influence. Nice and bite size, Good enough to get started in my own work right away.
What was good: - Platform experience: I’ve used a few other MOOC platforms and this was by far the nicest and cleanest. - Design touches: very human, very friendly - I liked the content curation approach rather than having too many pieces of content created from scratch - Content coverage: I think it touched the most important parts of Behavioural Economics - Looking for examples from personal experiences helped think deeper about the material What could have been better: - Occasionally, I felt I could have done with some more depth on the content. That said, when I look at the promise of “just enough knowledge to make you dangerous”, I think this may be fine. (I also have read Nudge and Thinking, Fast and Slow and have been following some of the work by the Ogilvy Change team, so I don’t if I’m the ideal target for this kind of course) - The single question quizzes were more on the reading comprehension front than to challenge oneself. More questions would also have helped. Thanks! will be back for more, and here’s wishing 42 Courses all the best.
Gives learner a good overview of behavioural economics
The most engaging and informative online course I have done so far on any e-learning platform. It has "just the right amount" of video, text, talks and articles chunked into digestible lessons with right amount of gamification and timely feedback on evaluations!!!
If you are curious about how human behaviour can be tapped into, to create tangible outcomes then this is the course for you.
Very well structured course. One must take it up if you are in to advertising, marketing, sales and even an entrepreneur running his/her startup. Almost 95% of the concepts were new to me or I might be knowing them but not with specific terms. Articles, video refs. examples makes your life easier and help you understand better.
If you are a marketeer this is a must do course...as of date we only have been anecdotal with the phrase "customer at heart".. this is the course which really defines the thought and behavioral process of a customer via which we can reach out to his mind and heart.
Excellent experience. Love this course. Especially nudging technologies
A complete and enjoyable course
Through this course I was able to understand a lot of human emotions, which will help a lot in my advertising career.
Great course to understand what people do and why they do to influence them
A very useful journey through one of the most exciting disciplines for our industry.
Detailed and fact-based to make it as practical and easy as possible.
Practical and with many examples in bite-sized pieces!
The great course, I love it
It’s a brilliant course to get a quick understanding on Behavioural Science!
Great introduction into Behavioural Science and its impact into making decisions
A very well structured course that clearly & concisely introduces key concepts. The flow provokes engagement and nurtures curiosity throughout.
Fantastic insights on how BE can be used
Very informative, well designed course covering some key aspects of behaviour change.
Fascinating content for everyday life!
Very interesting introduction to how the brain works. I can see many applications in my own field!
I thought it was a great way to lear
This is a superb introduction to behavioural economics. It is entertaining, clear, and comes with a good selection of resources to explore further.
i learned so much things and i understand how brine and behaviors related usable for economic and marketing
A brilliant Rory Sutherland’s course on the Behavioural Economics. Profused with academic and real-life examples, directed at improving understanding of peoples/our behaviours and objective decision-making abilities, engagingly and effortlessly.
Really good course that gives you a brief touch of all the key theories and principles of Behavioral Eco & Decision Sciences
Amazing short (kind of) course if you want get the basics of BE from (mostly) advertising man Rory Sutherland.
Marvelous user experience, huge educational value, intentional, witty and very supportive team - thank you 42courses! The Behavioural Economic course was the perfect wrap up for me after reading Rory’s last book “Alchemy”, Richard Shortton’s “The Choice Factory” and “Nudge” by Sunstein & Thaler. Looking forward to practice and create ideas where very small things can have very big positive effects.
Great course, covers all the basic principles you need to know and more. Provides a springboard for further learning and great references to find out more in given areas.
The content is curated very well
this was a fun course, it helped me learn alot
Really great course, very insightful and inspiring. A few of the sections could be trimmed down without losing the knowledge.
A helpful course if you are into advertising in general
This is a great primer into the world of behavioral science. Rory is great as usual!
Very helpful course. I liked the mixture of learning styles from short videos to more in depth research papers to read. Also nice to have a bank of behavioural science literature in one place to refer back to.
Very informative, and good learnings to take ahead!
Very interesting overview for an introduction of such rich, intriguing science.
A brilliant course that takes you on a journey beyond just understanding how the brain and behaviours are influenced, but also on a journey of self exploration as your understanding of the factors that led to different decisions are explored in full. Strongly recommend
An engaging and insightful course delivered in bite-sized modules. It helps one develop a new perspective on persuasion and marketing messages. The topics taught can not only be useful for marketing or product development but also in personal relationships.
Bite sized, fun and interesting. Got me inspired to apply principles and thinking to my day job (some of it already WIP, one week after taking the course!).
The content is engaging, implementable, and enriching.
A must-have course for anybody in marketing and advertising. I would have never recommended this course to dictator Lukashenko as he could have learnt too many useful tips from it. Long live Belarus!
I loved it, it gets you to think differently about the issues facing your brand or otherwise
Behavioral Economics is something which I have been meaning to explore for a while and this course was set up in the best possible way without making it overwhelming. I've still made tons of bookmarks, downloaded studies, ordered books and made playlists of Ted videos to watch to take my learning ahead. I'm very excited to dive deeper into this rabbit hole :)
The course is very informative, covers the major elements of Behavioral economics, empowers you with tools to figure out when these tactics are being played out whether towards you in specific, or as a brand/government campaign.
Insightful course. Great for product and marketing professionals.
A structured and full of valuable content course which you can run back to (fortunately) and read again until your new brain connections are fully formed! Would recommend to everyone in the communications industry
Excellent for those interested in problem solving. Gives vocabulary and scientific grounding to what many creative people instinctively know and will help you to explain your case and get your ideas noticed and taken more seriously if you use it.
United Arab Emirates
Fantastic, super easy and interesting course. Can't wait for the next one.
Wow, what a course. And what an introduction to 42courses.com. You could watch Rory Sutherland for hours. So much of what he said made so much sense and his chapter on Nudges was so inspiring I am trying to use it everyday. Brilliant course. Worth every penny.
excellent material and easy to follow.
It was a great course
The best course to know about human more scientifically.
i have always been fascinated re "What people do, why they do", and once you understand this, it can make a true difference in every walk of life be it family, social, professional or in any relationship. and this course touches all basic concepts of BE, what more when Mr Rory himself is sharing his thoughts on BE. a good course.
The most insightful course I have taken yet.
Fun and interesting course spiced with Rory's interesting personality!
Like a fine-dining experience, if I may, a fine-learning experience. Stimulating lessons, with an innovative approach, makes you want to have more of it.
Really enjoyable course with excellent real world examples that brought it to life.
This course sets the foundation for behavioural economics for you to explore the subject further. The course is full of examples and real world problem solutions that makes it practical and applicable to business problems. Subject matter experts explain the concepts and short bite size videos makes it simple and easy to get through the entire content.
Great case studies
Brilliant light digestable
Great content 👍🏻
A brilliant way to learn the fundamentals of Behavioural Science, essential for working in advertising
It was a very insightful course. We think we are rational beings but there is so much under the surface of our emotional beings that we have no clue. I particularly loved Rory's examples and explanations of the concepts.
Practical concepts that can be easily applied. Short modules that can be completed in bite size pieces.
Fantastic course and a real eye opener.
This course is amazing! One of the very few courses that I enjoyed taking online because the lessons are very quick, engaging and beneficial.
Really interesting a intriguing journey in human's mind.
This course is one of the best experiences in learning. Very smooth and resourceful, super structured. Highly recommend to take it and apply in your actions.
It's a wonderful course with small chunks of information and a great storytelling approach to explaining the topic and its effects.
Fabulous! Quality reference studies, interesting YouTube vids, great articles.. It's hard to fault it!
Behavioural Economics has given me better understanding of the way human minds work and revealed how we are susceptible to well designed cue to influence our decisions. I have learnt tool to improve problem solving for my future clients.
I thoroughly enjoyed the course! It's well-paced and brings structure to this wide and insightful topic.
Truly Beneficial course especially for those working in Marketing and communication.
Very insightful and it will definitely shape the way I work towards problem-solving.
It was an excellent course. Absolutely enjoyed it. Especially because of the bite-size content and easy to digest structure of the course.
The perfect course if you want to understand how influencing behaviour and techniques work.
The course has introduced me to a new realm of thought process and how the discipline of Behavioural Economics can be used ethically to add value to society. I believe this course is a must-do for students looking forward to making a change in the world for good.
I loved my journey, Rory made it super interesting and easy to grasp even the most difficult concepts. Definitely recommend it to people from an advertising background--- you don't know but you need this!
This course has truly been one of the most interesting courses I have taken that focused on the true reasoning behind our decision from different aspects.
ohh god it was a great opportunity to find this course thx guys thx Rory
It's a great learning experience, especially the way it's designed... It's like practical experience & examples
Love every detail about this course. Changes an overview of learning and if long textbooks aren't your thing - please please please go for it!!
Great course introducing to the fundamental concepts of behavioural economics.
Rory is amazing.... he is a combination of Willy Wonka and the Watson computer. I challenge you to find a better use for your dollar....you can't.
A great and interesting oversight into the fascinating field of Behavioural Economics.
Truly amazing course
Insightful. Direct. Concise. Illuminating. This is a must !
Superb! Insightful! Very well designed couurse
Objective, informative, well packaged and delivered content. Kept the engagement levels high at all times
This is must...gives you a different perspective all together! All the very best
A really interesting course that provides insight to the key areas of behaviour economics. I really enjoyed this course, it was fascinating. The videos of Rory introducing different subjects really adds value.
A really interactive way of learning and importantly, really easy to do a couple of chapters "put it down" and then "pick it up" again the following day/week. Interesting to see the thoughts and comments of other students
This is an interesting and self improvement course. I would recommend people who are not able to take out time to learn new things and subjects should take this up .
Good course. Must try.
42Courses - Behavioral Economics gives you x-ray vision when viewing the world. More importantly the tools to make it a better world.
Great course on a fascinating subject. Engaging content, well delivered. Recommended.
The course is a great learning experience. The videos are short and crisp and the way the questions are set throughout the course creates a very engaging and interesting way of learning the techiniques. You think you know all about how humans behave... Think again!! ;)
Brilliant! It's a great introduction to Behavioral Economics.
Great beginner level course for UX designers
Awesome course to take to familiarise yourself with how we can be induced (and induce others) to act in a certain way. Mind-blowing 🤯.
Such an insightful course!
Short, sharp and full of incisive insights into the world of Behavioural Economics. Highly interesting and useful on all sorts of levels.
Love the structure of the course!
Great course that highlights how much marketing is dependent on human behaviour, culture and subtle nuances.
It is a very helpful course which doesn't put much pressure on you to complete it like an exam. I thoroughly enjoyed it
Really enjoyed the course - great mix of formats - and genuinely learnt a lot.
Great course, try to space out learning to absorb all the different ideas.
im glad j could do this course. Great learning, amazing experience and exposure. Im unlocking my brain for many more horizons just based on this
Really modern way of studying.
Loved the entire course which is really an eye opening for me. Thank you for creating such an excellent course.
Good foundation that gives a fundamental vocabulary for a fascinating topic, with plenty of stories to tell afterwards
It was interesting.
Fantastic course. Rory is fantastic as always. It give you a great intro into multiple tactics and examples of behavioral economics.
Interesting sessions about how the brain works and how your decisions can be affected by different methods of persuasion. Done with a combination of humor and interesting facts and plenty of checkpoints to ensure you're understanding the chapter.
A thorough and thought provoking overview of behavioural economics brought to life with bright humour by Rory. Especially good is the real human interaction with course facilitators and insights from other course participants.
The course is amazing and very useful for everyone and can be applied in your day to day life + if you're in Marketing this will really help
Its a very well curated course and easy to understand real life examples
I'm very glad with the course, opened my head and began to see many details, in daily situations, to which perhaps I did not pay attention before. I learned that with a small change, big change are possible to achieve. Thanks Rory and team!
Interesting, but not very detailed.
Bite sized topics and modules keeps one engaged and motivated without losing interest. Inspired me to want to learn more about behavioural economics.
Excellent course and smartly curated. Q&A mechanic is flawless and highly enjoyable.
It's really amazing course
Very simple and straightforward course, yet very rich! Perfect for those who work at an agency and want something short, sweet and informative. Strongly recommended!
Really great introduction to behavioural economics
It was fun and learning experience
The course is really well structured and easily explained for a beginner who wants to learn & apply Behavioural Economics
Great overview and easily scheduled (if you want, there is a lot to read; if you don't have the time, still great overview).
Very well organized, simple and interesting course
Each topic is crisp, well supplemented with real life case studies and the interactive nature of this course helps understand and apply behavioural science techniques.
The course on Behavioral Economics is filled with interesting real life examples that are relatable and concepts are explained in a simple manner
It is a great journey in my life by investing in this course
Great course! I learned a lot and enjoy!
Simply brilliant course. Ruin your life by thinking about social norms all the time.
Excellent examples and awesome gamification.
This is one of the best training modules I have done!
A fantastic overview of BE that surprises and inspires. A great resource to refer back to as well.
Great course filled with extra resources. Highly recommend.
This man has the most unique point of view I have seen in 5 years. Listen carefully
Engaging and insightful. Rory is the king of behavioural economics and tells stories in an engaging and entertaining way.
Great course, well-designed and quickly gives a great insight into Behaviour Economics and techniques anyone can use for their personal or business goals. Some very fun examples as well.
Rory's Behavioural Economics is a captivating, witty take of human behaviours and the influence of it which would be otherwise a decades-worth of lecture and research paper. The condensed version of this put us through multiple theories with some exciting examples and mind-opening self reflective exercise. Marketers or brand managers alike should understand how behaviours can be the biggest catalyst.
Well structured and full of new info to help me get a grounding in BE
This course is the foundation required for any person who even remotely regards themselves as a sales or marketing person. It has opened my eyes to a whole new world, and empowered me for many more courses.
snappy and entertaining introduction to the core concepts
Insightful and filled with little nuggets of Behavioural Science magic that I will be referring back to again and again.
Great introduction to the fascinating world of Behavioural Economics. I was interested in the course as a side hustle solopreneur, hoping to be able apply my learning to my digital marketing to increase conversion rates. I'll definitely be updating my website and email copy after this course. I loved the model on heuristics - and particularly the fluency heuristic to make the case for clear and compelling marketing.
Extremely interesting and useful. Great introduction to a variety of concepts. I am buying the multiple books referred in the course. The platform actually makes it fun to learn.
Very good intro to Behavioral Economics
This course taught me how the world our heads works and the levers that exist which can be pulled from the outside to influence our thoughts and behaviours. Rory was an excellent teacher and many extra reading and video resources are provided to make the journey enjoyable.
Interesting and nice to attend
Really enjoyable short summary of different techniques and tools to look into further. Rory is always interesting to listen to!
Super helpful to understand the elements of Behavioural Economics, in a very snacky way to manage around workloads. And I have already applied some of the methodologies in my own comms successfully :-)
The course help me understand the science behind how people behave (not what they say or think, but how they act).
Absolutely amazing. It is a great introduction into the behaviors behind decisions people. I look forward to digging even deeper into this world and applying at my job.
Great, thought-provoking content delivered in a humorous way
A valuable course to help you get started with behavioural economics with a very comprehensive and thorough syllabus as well as great links to external reading. The anecdotes definitely helped bring to life certain concepts while the questions made you take a step back and introspect on each and every intervention in one's daily life. I'd recommend this to anyone who wants to understand the basics of behavioural science!
Great insights into an exciting topic by a great mind. Couldn't have asked for a better instructor than Rory Sutherland. Course content is rich, concise and well structured.
I feel cleverer now!
Good, insightful course.
Great insight introduction into the fascinating world of behavioural economics.
This really helped me to understand behavioural insights a lot more and it is certainly something I will be using in the future.
A great introduction to the world of behavioural economics. The course is well-paced, with a mix of learning methods and great examples and ideas to take away and put into practice.
An excellent introduction to the topic and also useful for people who may be familiar with it, or have studied it previously, and want a refresher.
Working in advertising, this course has given me a better understanding on audience profiling
Good and entertaining overview of behavioural econimics but lacks a meaningful structure (big picture is not really conveyed). Occasionally odd test questions.
Provides a top level yet robust introduction to the subject.
Rory Sutherland is a joy to listen to and I loved the multiple references included at every stage.
Very good, practical, fun with excellent examples.
An absolutely superb course. Great info, really enjoyable and well-paced.
Engaging, entertaining, informative and fun; the course was both academically valuable and personally insightful. You leave it with a sense of guilt for having such a hoot whilst supposedly working. A brilliant course made all the more so because of Rory's often irreverent take on matters.
This easy to understand course is a great introduction to Behavioural Economics. Several parts of it were perhaps things that I was already aware of, but stitching these things together with a whole host of other information and insight will certainly make me look at things differently going forward. I loved the interactive and simple Q&A learning, the links to resources and of course the short Videos from Rory! Well worth the value as there has clearly been a lot of effort put into to sourcing the content.
This course is a must for every aspiring marketer!
Very interesting. I learnt a lot, was often surprised and sometimes even shocked at what I discovered.
A great course that gives one a holistic overview of B.E. Am hooked and it will remain a subject of interest. It's now set me off on a journey of how this can be applied both personally and professionally. Thank you to Rory and his team and to you too Chris R for creating this learning portal.
Very comprehensive and fun.
Absolutely awesome 1st step to behavioural economics with tons of inspirations and support materials.
Loved the course, really interesting!!
United Arab Emirates
Loved this course - many insights that sheds light on how we make the decisions that we make and how we think we think :)
Great content and real life examples
Absolutely fantastic, and really helpful. Rory is a fantastic speaker, and really fun to learn with. The platform is brilliant. Love it!
Excellent course, Rory is a genius.
Macedonia, the Former Yugoslav Republic Of
A wonderful course for people in the fields of psychology, advertising, marketing and economics to enrich their knowledge or establish some knowledge they have from practice with scientific knowledge and facts. The course is short, clear and well structured with interesting topics supported by lectures in the form of videos from remarkable Rory Sutherland which in an interesting way gives examples of the specific topic, then the topics themselves contain links from other videos of scientists or practical examples, researches, books and other web pages in order to clearly present the facts about the specific topic / area being studied. I highly recommend this course in order to expand your knowledge.
A very comprehensive overview of the topic, opening roads and pathways further down the rabbit hole - every person who wants to have a greater impact with their work in marketing, advertising, product design, service design, game design or sales in any other manner will benefit from going though this!
Fascinating course into the techniques and triggers of how we're influenced, the power of effective communication, and how we make 'independent' decisions.
interesting intro to behavioral sciences
Much like Rory, the course is delightful and even when it becomes complex, its so enjoyable that you want to go to system 2 to put in the work.
I loved this course. The curriculum is easy and the lectures recomended are the best. Many, many examples that are part of the concepts.
Good course about Behavioural Economics for people who are new to this subject. Since I was aware of a lot if concepts, this helped me to refresh once again
Very helpful, I’m a big fan of Rory Sutherland, the content is amazing
An informative and comprehensive course in Behavioural Economics great for everyone new to the topic or someone with basic knowledge like me. At the end of the course, you're going to be hungry for more knowledge.
Well thought out course, the order and structure is insightful and intelligent- Beginning with fundamentals of the brain, developing into key theories by renowned thinkers then delving into details of all ranges of behavioral biases. Explanations are comprehensive yet manageable, with an informal tone. The mix of media made absorbing information easier. NB- like most courses you can learn as much as you are motivated to do so and will obviously get much more out of this if you take the time to read the links and additional videos provided.
The course was a great overview of Behavioural economics and how to get started using the techniques in daily life. Also has a great resources section to continue learning in the subject.
Very insightful. Makes you very attentive to things around you
I really enjoyed the simplicity of the course but I think it could benefit from introducing more of the science - I found that reading books alongside the course really helped cement my knowledge
it was a fantastic course, and I would definitely recommend it to marketers who are willing to understand their consumers better
First, it'll change the way you think and show you how you can change the way others think
An excellent well structured course!
Good stuff! Thoroughly enjoyed the learning experience. Insightful takeaways.
Brilliant course, I am a Sales Professional with a Marketing Degree and would recommend for anyone in Marketing/Sales.
I really enjoyed my first course at 42 Courses. The learning was interactive with videos, examples, articles, research papers and Had cool nudges and encouragement popping up to have you keep going. The layout was also really modern and I love the graphics. In short, just fun and great learning platform! Never a dull moment!
Absolutely fascinating and will be applying in my professional and personal life for sure. Rory is an incredibly engaging speaker, perfect choice for this course.
Super interesting class and topic. Rory is very entertaining.
Funny, insightful, and totally applicable.
This was a fantastic introductory course. Really interesting and the content was delivered in a very engaging way. Having the modules as bite sized length made it very easy to fit in and consume as and when your schedule allows.
A must for all marketeers.
brilliant course, genuinely interesting.
United Arab Emirates
Mind boggling and insightful
I found this course interesting and it was presented in an engaging way. It kept me interested to the end. The examples used were also helpful and added to the overall experience.
Generally very straightforward to access. Occasionally tricky in that mark 3 as interesting seemed to be quiz but wasn’t
Fascinating - a great insight in to the world around us and why we make decisions (or crucially why we don't ).
An enjoyable course covering the basics of behavioural economics. Rory's light-hearted humour makes the content enjoyable and relatable, with lots of practical examples to get the brain flowing. Loved the open-ended questions which force creative thinking. Never did I think that a few hours into the course I'd be uploading a picture of some dishwashing detergent :)
Fascinating how the seemingly mundane decisions we make daily are actually carefully designed with structures and frameworks that help lead to our decisions.
The information is priceless. And the way it's made available and presented makes the learning experience feel even more intuitive.
Really interesting course, learnt a lot about how our brain works and how our unconscious decisions influence our behaviour, fascinating.
I lost the last review, I must have accidentally submitted early. I enjoyed this course. It was informal and used a good mix of material, the talks were very interesting. and often amusing. You could use the material for study or, like I did, out of interest. It was great you could go at your own pace and I found it interesting enough to discuss with family after the sessions and itmade me think about how my own behaviour has been influenced by organisations. There was prompt and friendly help on hand when i couldn't cope with technical demands which gave it a nice personal touch. I think The Spectator should have dinner with Rory as a competition prize, I don't thik anyone would get bored.
Loved it, very practical
Rory is brilliant. Even though I've read Alchemy, it still had new and good applications of the biases, and his videos give a great explanation. Would highly recommend, particularly if you're at the start of your Behavioural Economics journey.
This was fun, informative and a great introduction or refresher to Behavioral Economics. Enjoyed Rory’s videos !
An excellent introduction to the field of behavioural economics. Rory's video presentations are lively, engaging and authoritative. The amount of additional material available via hyperlinks throughout the course is huge, but always relevant.
United Arab Emirates
Thoroughly enjoyed the videos of Rory Sutherland! The course is not only well-structured & engaging, it also helped shift my way of thinking about my own behaviour.
I loved this course. I loved everything about it. I learned so much. I loved Raury’s personality! It’s so good.
Would really recommend taking on this course. It really helps frame behavioural economics in an easy to understand format and giving practical examples of how it's used in the wild.
Rory makes it all so obvious we could do so much better
Fun and insightful, and really helpful for anyone interested in furthering their career in advertising. Or just anyone keen on understanding why we behave the way we do!
Highly recommend this master class in Behavioural Economics to everyone who's interested in scraping the surface of human decision making. The course is full of great examples of how we can and should apply these principles to marketing and real life situations.
Great overview of the psychology behind why we buy and how we make economic decisions.
Unbelievable course: short, concise very easily digestible. You will learn a lot, from a little.
This is a fantastic, interactive and engaging overview of behavioural science / economics! Thank you
A fun and fascinating introduction on behavioural economics.
A great and insightful overview, really fantastic resources that bring this to life and love Rory's cheeky humour.
Fabulous! It was a fun and engaging way to learn. Love Rory!
loved the variation in the elements to build up the course loved the GIFS and the design
A very good mix of short lecture, articles and assignments. I liked how the information felt current and the use of gifs (and Rory's humor) kept things fun.
Amazing course! Great understanding in to consumer psychology and behaviour.
Very good introduction to behavioural economics which opens up a whole world of information and ideas that were completely new to me. I feel I have some real skills and It's made me want to investigate further.
Genuinely bite sized sections, which make it easy to pick up key concepts 'on-the-go'. Rory is a pleasure to watch!
Life changing courses and magnificent learning experience Very apt,.Experiential learning and curated content. Excellent support round the clock from Chris Rawlinson through out the courses.
It is extremely simple, interactive and entertaining and with the number of videos embedded in lessons, it almost feels like a classroom experience.
This was a very helpful course in order to understand beahvioural economics.
Great listening to Rory - brings it to life!
Great overview. Not enough depth for my taste.
The knowledge you will learn will help you far beyond professionally.
I have found this course very refreshing and relevant for my personal and professional life.
Easy to understand and learn Behavioral Economics the way the lessons are designed in video and URL formats and a test at the end of it
Fun, informative and flexible course with relate-able examples which made learning easy
This course is super accessible, and leads you towards / through a veritable worrmhole of fascinating articles, experiments, papers and TedTalks.
Great way of learning and reminding yourself of concepts, ideas and examples that you may have Learned/forgotten already. Fast and interesting way to study. Materials are diverse and interesting.
I like the way Rory broke down complex concepts into everyday choices. Really liked the way he brought out the London black cabbies examples.
Interesting and engaging course. Good value for money. Highly recommended.
United Arab Emirates
Great course, would recommend to anyone with an interest in the science of decision making.
Learning how people behave help you understand what triggers your own actions as well. In all, we can learn to become better humans.
Great course, very interesting.
Great course. The attention to detail in the syllabus and Rory is simply stellar
It was a phenomenal learning experience. For those interested in improving their marketing strategy or those who are trying to improve the world, this in definitely a good way to start.
Really informative and enjoyable course
Really enjoyable course, very thought provoking.
There was never a dull moment! Thoroughly enjoyed every lesson and It was all very insightful
helpful, informative and easy to access