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Welcome to the 42courses.com blog. Here you will find interesting things we have found and musings from the team.

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Authors

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42courses.com
Entertain your brain
What Is The Intention-Action Gap?
Oct 16

Oct 16 What Is The Intention-Action Gap?

Louise Ward
Behavioural Economics, Behavioural Science

We've all been there.  You set out with the best intentions – perhaps planning to walk each morning…

42courses podcast with Dan Ariely
Oct 13

Oct 13 42courses podcast with Dan Ariely

Jake Courage
Behavioural Economics

Recently, we were honoured to have Professor Dan Ariely on our podcast to talk about his new book and all things behavioural science…

For Better Ideas, Read Some Sci-Fi
Oct 12

Oct 12 For Better Ideas, Read Some Sci-Fi

Jake Courage
Creative Thinking, Creativity

What do the iPad, Skype, and Self-driving cars have in common? The answer is they were all ideas conceived by science fiction writers long before they became a reality. 

The Ostrich Effect: Why we focus on the trivial and ignore the material
Oct 9

Oct 9 The Ostrich Effect: Why we focus on the trivial and ignore the material

Jake Courage
Behavioural Psychology

There are many examples of successful companies ignoring the looming threat to their business…

Why You Need A System For Capturing Ideas
Oct 4

Oct 4 Why You Need A System For Capturing Ideas

Jake Courage
Creativity, Creative Thinking

Robert Greene was born in LA in 1959. He attended the University of California, Berkeley…

Seven Factors That Made Zara The UK’s Top Retail Brand
Sep 26

Sep 26 Seven Factors That Made Zara The UK’s Top Retail Brand

Jake Courage

Amancio Ortega Gaona was born on 28th March 1936 in Castile and León in the Northwest of Spain…

What are 'Tradeoffs'?
Sep 1

Sep 1 What are 'Tradeoffs'?

Jake Courage
Biomimicry, Innovation

In 2001, the Pentagon commissioned Lockheed-Martin to create a multipurpose aircraft that would fulfil the different needs of the Air Force, Navy, and Marines…

Are You On A Manager's Schedule Or A Maker's Schedule?
Aug 17

Aug 17 Are You On A Manager's Schedule Or A Maker's Schedule?

Jake Courage
Creative Thinking, Creativity

Paul Graham is a successful entrepreneur and tech investor who cofounded Y-Combinator, the world's most respected startup incubator.  He’s also a gifted writer…

Review of Humanizing Rules by Christian Hunt
Aug 15

Aug 15 Review of Humanizing Rules by Christian Hunt

Louise Ward
Behavioural Science, Books

42courses had the pleasure of crossing paths with the brilliant mind of Christian Hunt at Ogilvy’s Nudgestock festival. We couldn't resist diving into his gem of a book, Humanizing Rules: Bringing Behavioural Science to Ethics and Compliance…

Protecting Cows Using Behavioural Science
Aug 11

Aug 11 Protecting Cows Using Behavioural Science

Jake Courage
Behavioural Science, Biomimicry

We look at the ingenious ‘Eye-Cow Project’ developed in response to big cat predators.

What Are 'Dark Patterns'?
Aug 2

Aug 2 What Are 'Dark Patterns'?

Jake Courage
UX Design

Why it’s sometimes hard to get what you want from a website.

Our Brand Building Course Is Now Live!
Jul 27

Jul 27 Our Brand Building Course Is Now Live!

Jake Courage
Course Highlights, Brands

Are you ready to take your brand to the next level?

5 Brilliant Examples Of Predatory Thinking
Jul 25

Jul 25 5 Brilliant Examples Of Predatory Thinking

Jake Courage
Creative Thinking, Creativity

Thinking in a linear fashion will only get you so far.

42 Truths About Creativity - Part 2
Jul 21

Jul 21 42 Truths About Creativity - Part 2

Jake Courage
Creative Thinking, Creativity

How many of these do you identify with?

10 Nudgestock Talks You Mustn’t Miss 
Jul 4

Jul 4 10 Nudgestock Talks You Mustn’t Miss 

Jake Courage
Behavioural Science, Nudgestock

We summarise ten of the best talks from the past decade of the world’s best festival of behavioural science and creativity.

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