Why things that rhyme are more believable.
All tagged Marketing
The Surprising Power Of Ideas That Don’t Make Sense
A review of Rory Sutherland’s new book ‘Alchemy’ .
Easier isn’t always better
Why we rate some experiences more highly if effort is involved.
Why context matters as much content
Would you believe Ed Sheeran would play a private gig for only $2?
Framing
The art of turning the undesirable into the desirable.
The Pratfall Effect
Why imperfect beats perfect.