A review of Rory Sutherland’s new book ‘Alchemy’ .
All tagged Marketing
Easier isn’t always better
Why we rate some experiences more highly if effort is involved.
Why context matters as much content
Would you believe Ed Sheeran would play a private gig for only $2?
Framing
The art of turning the undesirable into the desirable.
The Pratfall Effect
Why imperfect beats perfect.