A list of helpful resources to set you on your merry way.
All tagged Behavioural Economics
The Denomination Effect
How we’d rather spend small change than big bills.
The Persuasive Power of Social Proof
Why we find it difficult not to follow the herd.
The Decoy Effect
The dark art of choice architecture.
The 'Foot In The Door' Effect
Selling anything is difficult. Thankfully, there’s one way to give yourself the best possible chance.
Authority Bias
When conveying a message it matters who says it.
Anchoring bias
How we place too much importance on initial information.
The Goldilocks Effect
Why we always go for the option that seems ‘just right’.
How casinos manipulate our senses to encourage more gambling
How casinos manipulate our senses to encourage us to gamble more.
The goods that become more desirable the more expensive they get
Veblen goods. Defying rational economic theory since 1899.
What the heck are 'descriptive norms'?
How we perceive the behaviour of others can greatly influence our own behaviour.
Halo vs. Horn
How one aspect of something can easily cloud our overall opinion
How Captain Cook solved the problem of scurvy on British ships
The true story of how the famous British explorer convinced his men to eat sauerkraut.
How to save a life
How a simple tweak to a form made Austria into one of the world’s largest organ donating countries.
The Scarcity Effect
We place greater value on things when they are scarce.