How we’d rather spend small change than big bills.
All tagged Psychology
The Pratfall Effect
Why imperfect beats perfect.
Authority Bias
When conveying a message it matters who says it.
The 'Peak-End' Rule
Our memory works in mysterious ways when it comes to recalling experiences.
The Will & Grace Effect
The power of storytelling to change minds.
The Similarity Bias
Why we feel things should appear a certain way based on what we’ve seen before.
The ultimate personality test
Who are you really? And why do you want to know so badly?