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Narrative Fallacy
How the human brain constructs more cause and effect scenarios than exist in reality.
The End Goal
What message do you want your story to leave?
The Curiosity Gap
Why the ‘cliffhanger’ in a story is just so irresistible.
The First 'Elevator' Pitch
A masterclass in the art of persuasion.
How to become an expert in Happiness
A handy list of resources to start your journey.
How to become an expert in Behavioural Economics
A list of helpful resources to set you on your merry way.
Our Top 5 Books On Artificial Intelligence
It’s time to get up-to-speed on the biggest threat facing humanity.
The Mandela Effect
How your mind plays tricks on you.
How hunger affects decision making
You’re not you when you’re hungry.
Accidental Inventions - Dynamite
How one man risked everything to create a better explosive.
The importance of a good headline
If you want your story to stand out make sure it’s got a headline that packs a punch.
Storyboarding
A tried and tested technique invented by Disney in the 1930s.
Archetypes In Storytelling
Why we see similar characters time and time again in different stories.
The Denomination Effect
How we’d rather spend small change than big bills.