In 2001, the Pentagon commissioned Lockheed-Martin to create a multipurpose aircraft that would fulfil the different needs of the Air Force, Navy, and Marines…
Are You On A Manager's Schedule Or A Maker's Schedule?
Paul Graham is a successful entrepreneur and tech investor who cofounded Y-Combinator, the world's most respected startup incubator. He’s also a gifted writer…
Protecting Cows Using Behavioural Science
We look at the ingenious ‘Eye-Cow Project’ developed in response to big cat predators.
What Are 'Dark Patterns'?
Why it’s sometimes hard to get what you want from a website.
Our Brand Building Course Is Now Live!
Are you ready to take your brand to the next level?
5 Brilliant Examples Of Predatory Thinking
Thinking in a linear fashion will only get you so far.
42 Truths About Creativity - Part 2
How many of these do you identify with?
10 Nudgestock Talks You Mustn’t Miss
We summarise ten of the best talks from the past decade of the world’s best festival of behavioural science and creativity.
42 Truths About Creativity - Part 1
How many of these do you agree with?
Our 70 Years of Cannes Lions Course Is Now Live!
Celebrate 70 years of the Cannes Lions International Festival of Creativity with our short course looking back at some of the award-winning ads from the 1950s to today.
Where do all your good ideas come from?
We take a look at three sources of creative influence.
What is ‘Jootsing’?
Coming up with truly innovative ideas requires a deep understanding of the existing domain.
How To Make Your Ideas Stick
Don’t let your next brainwave get lost in the clutter.
How A Building In Paris Inspired A Best-Selling Nike Shoe
Inspiration often comes from unusual places…
3 Ways To Protect New Ideas In Large Companies
Don't let others snuff out your inspirational spark.