How we place too much importance on initial information.
Make me care
We can’t be emotionally invested in a story if we don’t care.
The Japanese method to help you find your purpose in life
Need some help finding your purpose? Then look no further.
The restaurant that only employs people with dementia
A masterclass in the art of ‘framing’.
The FBI’s Behavioural Change Stairway Model
Keen to become a better negotiator? Then follow these five steps.
Why we seek meaning in everything
Human beings are pattern making machines. We look for meaning to make sense of the world around us.
Why 90% of everything is sh*t
According to Sturgeon’s Law it is at least.
The Goldilocks Effect
Why we always go for the option that seems ‘just right’.
Top 6 books on Behavioural Economics
Go on! It’s a lot sexier a subject than it sounds.
How casinos manipulate our senses to encourage more gambling
How casinos manipulate our senses to encourage us to gamble more.
The Power of Storytelling
How storytelling increased the value of an eBay item by 6395%
The goods that become more desirable the more expensive they get
Veblen goods. Defying rational economic theory since 1899.
Social media and happiness
Just how big of an influence is it on our mood?
What the heck are 'descriptive norms'?
How we perceive the behaviour of others can greatly influence our own behaviour.
Do Something Unexpected
Our brains are wired for novelty and surprise. How can this be used to make stories more memorable?