In 2001, the Pentagon commissioned Lockheed-Martin to create a multipurpose aircraft that would fulfil the different needs of the Air Force, Navy, and Marines…
Are You On A Manager's Schedule Or A Maker's Schedule?
Paul Graham is a successful entrepreneur and tech investor who cofounded Y-Combinator, the world's most respected startup incubator. He’s also a gifted writer…
Review of Humanizing Rules by Christian Hunt
42courses had the pleasure of crossing paths with the brilliant mind of Christian Hunt at Ogilvy’s Nudgestock festival. We couldn't resist diving into his gem of a book, Humanizing Rules: Bringing Behavioural Science to Ethics and Compliance…
Protecting Cows Using Behavioural Science
We look at the ingenious ‘Eye-Cow Project’ developed in response to big cat predators.
What Are 'Dark Patterns'?
Why it’s sometimes hard to get what you want from a website.
Our Brand Building Course Is Now Live!
Are you ready to take your brand to the next level?
5 Brilliant Examples Of Predatory Thinking
Thinking in a linear fashion will only get you so far.
42 Truths About Creativity - Part 2
How many of these do you identify with?
10 Nudgestock Talks You Mustn’t Miss
We summarise ten of the best talks from the past decade of the world’s best festival of behavioural science and creativity.
42 Truths About Creativity - Part 1
How many of these do you agree with?
Cannes Lions Industry Craft Grand Prix Winners 🏆
All the Grand Prix winners from 2020 - 2023.
Cannes Lions Film Craft Grand Prix Winners 🏆
All the Grand Prix winners from 2020 - 2023.
Cannes Lions Digital Craft Grand Prix Winners 🏆
All the Grand Prix winners from 2020 - 2023.
Cannes Lions Design Grand Prix Winners 🏆
All the Grand Prix winners from 2020 - 2023.
Cannes Lions Entertainment For Sport Grand Prix Winners 🏆
All the Grand Prix winners from 2020 - 2023.