Social Media

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Why should I learn about this?

Join us on this romp through the world of Social Media!

On completing this course you will be equipped with the skills and confidence to go out into the world and help build your brand, whether that’s your company brand or your personal one. No previous experience is required.

For those that already know the basics a new perspective on the world of social awaits you, based on lessons we have learned over the years working with the world’s best brands.

Rather than telling you how to use specific social media tools (which change all the time), we will instead look at the fundamentals that underpin effective communication in this digital world.

From strategy and how to build an audience, to creating lovable content that people will want to share, this course has got you covered. You’ll even learn what to do when things go wrong.

So what are you waiting for? Come join us now.

Features & perks

Learn at your own pace

Use any device, any time

Fun guaranteed or your money back

Get certified by industry legends

Doable in a day

Get opinions from peers world-wide

Climb the leaderboard with points & badges

Unlimited access to stories & vids

Chapters

1

THE WORLD OF SOCIAL

Learn about how the internet has changed the world and the way people and brands think, act and communicate.
2

PLAN TO WIN

Understand strategy, learn about the importance of higher values and how to better segment, map and measure your effectiveness.
3

BUILDING YOUR TRIBE

Understand the importance of tribes, how to build one, how to get them to trust you, and even what to do when things go wrong.
4

HOW TO MAKE PEOPLE CARE

Learn how emotion, curiosity and storytelling can help you create content that will really make people care about you.
5

HOW TO MAKE PEOPLE SHARE

Understand what makes people share things online. You'll learn about memes, the power of surprise and other tricks to increase your content's shareability.
6

LOOKING FORWARD

Find out where the world of social might be heading in the future. Take inspiration from the East, and learn about the challenges and opportunities brands will face.

Meet the

Thought leaders

Thomas Crampton

Thomas Crampton has worked in the social media landscape since its very beginning. He started and leads social@Ogilvy. Thomas has spent half his career in Asia and half in Europe and the USA, giving him a unique perspective. He was previously a globetrotting correspondent for The New York Times and regularly speaks at events like Davos, Cannes Lions and many more.

Website: thomascrampton.com

social@Ogilvy

If you know one thing about advertising, you probably know about Ogilvy. It’s big. It’s red, it’s famous. social@Ogilvy is a team within Ogilvy of over 700 specialists in digitally integrated marketing and advertising. They are one of the largest and most awarded social media agencies in the world. This course was designed with their many years of insights and experience to help guide you through the online landscape.

Website: social.ogilvy.com

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Reviews

Magnus H.

Germany

A great course that doesn't bother you with only teaching the theory of social media but gives you the full spectrum of the subject and it's impact on the world, brands and your own daily life.

Karlien T.

Switzerland

The social media course creates great practical relevance, for beginners but also for advanced social media professionals.

Diana M.

Spain

I found this online course to be not only educational but also entertaining, which is still very rare these days. The modules are short and sweet and leave you with valuable business lessons that apply beyond Social Media.

Ashleigh H.

South Africa

I really had fun engaging with the content of this course - and I think that that's what learning should be about.

Dave D.

South Africa

The best way to get ahead of the social media curve is to take this course. Take this course!

Dominic K.

South Africa

I learnt more from this course than if Wikipedia was a social media expert, accurate, had a sense of humour, only provided useful information, was a good teacher and didn't ask for donations. Really loved the experience and will apply so many learnings to my business!

Irene B.

South Africa

I found this Ogilvy social media highly insightful. The course offers a detailed look on social media usage in present day and predictions for the future. The course is a must for everyone who wants to dive deeper into the world of social media, even if you're already familiar with it.

Courtnay M.

South Africa

I found the course exceptionally interesting, and the use of real brands in the case studies made the course relatable to the social media industry of today. I think the course is a must for those working in the marketing sector, even if they aren't in social media, as it delves deeper into how to integrate social media into your broader business plan!