How people think, act and behave in the online world
Join us on this romp through the world of Social Media!
On completing this course you will be equipped with the skills and confidence to go out into the world and help build your brand, whether that’s your company brand or your personal one. No previous experience is required.
For those that already know the basics a new perspective on the world of social awaits you, based on lessons we have learned over the years working with the world’s best brands.
Rather than telling you how to use specific social media tools (which change all the time), we will instead look at the fundamentals that underpin effective communication in this digital world.
From strategy and how to build an audience, to creating lovable content that people will want to share, this course has got you covered. You’ll even learn what to do when things go wrong.
So what are you waiting for? Come join us now.
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Glad I took the leap! Not only educational but also entertaining, which is still very rare these days.
42courses helped me land a plum job as a copywriter! So I love you all for life!
Fantastically interesting, diverse and ultimately engaging, perfect for the curious.
So glad I signed up! The variety of techniques to test your understanding is great and the team behind the scenes even better.
Impeccable learning experience. The material is carefully curated and extremely engaging.
THE WORLD OF SOCIAL
PLAN TO WIN
BUILDING YOUR TRIBE
HOW TO MAKE PEOPLE CARE
HOW TO MAKE PEOPLE SHARE
Thomas Crampton has worked in the social media landscape since its very beginning. He started and leads social@Ogilvy. Thomas has spent half his career in Asia and half in Europe and the USA, giving him a unique perspective. He was previously a globetrotting correspondent for The New York Times and regularly speaks at events like Davos, Cannes Lions and many more.
If you know one thing about advertising, you probably know about Ogilvy. It’s big. It’s red, it’s famous. social@Ogilvy is a team within Ogilvy of over 700 specialists in digitally integrated marketing and advertising. They are one of the largest and most awarded social media agencies in the world. This course was designed with their many years of insights and experience to help guide you through the online landscape.
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What people are saying
The best way to get ahead of the social media curve is to take this course. Take this course!
I found the course exceptionally interesting, and the use of real brands in the case studies made the course relatable to the social media industry of today. I think the course is a must for those working in the marketing sector, even if they aren't in social media, as it delves deeper into how to integrate social media into your broader business plan!
This course is a must for anyone interacting with people online, in any sense and at any level. It's a great baseline to start any strategy from.
I did social media at university and it was dragged out over weeks of lectures. What I learnt in this quick online course is not only more relevant but I feel more equipped to actually implement what I have learnt. I'd strongly recommend this course to anyone who wants to learn about social media in today’s society. Hell, even if you don’t want to learn about it you’d probably love the course anyway!
Social media drives everything these days; sentiment, politics and commerce. Thanks for a super informed view and highly recommended to anyone wanting to understand what underpins this new medium of communication that seemingly influences everything we do nowadays.
I found this online course to be not only educational but also entertaining, which is still very rare these days. The modules are short and sweet and leave you with valuable business lessons that apply beyond Social Media.
I really had fun engaging with the content of this course - and I think that that's what learning should be about.
The social media course creates great practical relevance, for beginners but also for advanced social media professionals.
My favorite thing about this course is that it's based on sound principles that are not going to go out of date. I also loved how the course reinforced knowledge I already had, but made it simple to fill in my gaps and learn something new that I could apply the very next day.
I learnt more from this course than if Wikipedia was a social media expert, accurate, had a sense of humour, only provided useful information, was a good teacher and didn't ask for donations. Really loved the experience and will apply so many learnings to my business!
I found this Ogilvy social media highly insightful. The course offers a detailed look on social media usage in present day and predictions for the future. The course is a must for everyone who wants to dive deeper into the world of social media, even if you're already familiar with it.
A great course that doesn't bother you with only teaching the theory of social media but gives you the full spectrum of the subject and it's impact on the world, brands and your own daily life.
5 stars for the Social Media course. Really had fun doing this course while learning- almost got addicted as I finished it in the one evening! Interesting case studies and handy tips that you can look back on.