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Social Media

Course Guide

How people think, act and behave in the online world

This course will equip you with the skills and confidence to go out into the world and grow your brand, your company brand, or even your personal brand. No previous experience is required.

A new perspective on the world of social awaits you, based on lessons we have learned over 7 decades of working with the world’s best brands.

Rather than telling you how to use specific social media tools (which change all the time), we look at the fundamentals that underpin effective communication in today’s digital world. This way, you will be a master of Social Media regardless of weather you use Snapchat, facebook or any other tool.

From strategy and how to build an audience, to storytelling and creating content that people will want to share, this course has got you covered. You’ll even learn what to do when things go wrong. Join us and let’s get started right away.

Key Skills Learned

  • Effectively and creatively use social media to grow your brand
  • Outthink your opponents in the digital world
  • Understand social media for customer service and PR
  • Get people to pay attention to you online

Who is this for?

  • Entrepreneurs
  • Business owners
  • Marketing teams
  • PR executives

How does it work?

  • You’ll learn through a mixture of helpful short videos, text and illustrations
  • Each lesson lasts approx 10-15mins, you can take as long or short as you like
  • Questions give you immediate feedback and are designed to test you understand the key concepts
  • We include carefully chosen links for further reading throughout the course
  • Everything is in plain English and easy to understand

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Diana M.

South Africa

Glad I took the leap! Not only educational but also entertaining, which is still very rare these days.

Andra N.

United States

Impeccable learning experience. The material is carefully curated and extremely engaging.

Remi C.

Australia

42courses is one of the best e-learning platforms. Enjoy the ride.

James S.

United Kingdom

Very accessible and entertaining, thoroughly recommended.

Sarah B.

United Kingdom

The gamification format makes the courses addictive and so much easier.

Chapters

THE WORLD OF SOCIAL

Learn about how the internet has changed the world and the way people and brands think, act and communicate.

PLAN TO WIN

Understand strategy, learn about the importance of higher values and how to better segment, map and measure your effectiveness.

BUILDING YOUR TRIBE

Understand the importance of tribes, how to build one, how to get them to trust you, and even what to do when things go wrong.

HOW TO MAKE PEOPLE CARE

Learn how emotion, curiosity and storytelling can help you create content that will really make people care about you.

HOW TO MAKE PEOPLE SHARE

Understand what makes people share things online. You'll learn about memes, the power of surprise and other tricks to increase your content's shareability.

LOOKING FORWARD

Find out where the world of social might be heading in the future. Take inspiration from the East, and learn about the challenges and opportunities brands will face.

Meet your

Thought leaders

Thomas Crampton

Thomas Crampton has worked in the social media landscape since its very beginning. He started and leads social@Ogilvy. Thomas has spent half his career in Asia and half in Europe and the USA, giving him a unique perspective. He was previously a globetrotting correspondent for The New York Times and regularly speaks at events like Davos, Cannes Lions and many more.

Website: thomascrampton.com

Ogilvy

Ogilvy is one of the world’s largest, best and we regarded communications agencies in the world. Founded by David Ogilvy in 1948, today we have 132 offices in 83 countries around the world. We are one doorway to a creative network, re-founded to make brands matter in a complex, noisy, hyper-connected world.

Website: ogilvy.com
Twitter @Ogilvy

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What people are saying

Dave D.

South Africa

The best way to get ahead of the social media curve is to take this course. Take this course!

Nick B.

South Africa

This course is a must for anyone interacting with people online, in any sense and at any level. It's a great baseline to start any strategy from.

Isotta E.

Italy

I would like to rate your social media course of 5 stars. All the resources, links, books, videos, and newsletters chosen by you are precious, I will suggest it to my colleagues and friends. Best wishes, Isotta

Kanit L.

Thailand

The course is very comprehensive on the topic. It really helps me get a clearer picture of how "social" work, not just online context, nor social media technology. The course also included psychology behind each social interaction which is crucial to design any marketing campaigns or activities. I'm very satisfied with the course.

Courtnay M.

South Africa

I found the course exceptionally interesting, and the use of real brands in the case studies made the course relatable to the social media industry of today. I think the course is a must for those working in the marketing sector, even if they aren't in social media, as it delves deeper into how to integrate social media into your broader business plan!

Jenna G.

South Africa

Rating: 4/5 I have done numerous courses on Social Media and Digital Marketing in the past and I really enjoyed the different angle this course focuses on. It is interactive and the content is extremely relevant especially for someone in the media industry.

Emma D.

South Africa

I did social media at university and it was dragged out over weeks of lectures. What I learnt in this quick online course is not only more relevant but I feel more equipped to actually implement what I have learnt. I'd strongly recommend this course to anyone who wants to learn about social media in today’s society. Hell, even if you don’t want to learn about it you’d probably love the course anyway!

Tina R.

Hungary

For the first sight to be honest I was a bit sceptical, because I expected that it will be an average course of Social Media. As I grew up parallel with the growing of technology and social media, I thought that it couldn’t be any surprise for me. But this course was not just interesting, it was fun, and actually I saved a lot of links and informations for later to myself. The topics wasn’t too long, so I could have manage it in my free time, also in launch break. Other hand, I really liked that parts, when I was able to share my thoughts or even just create a memeJ I also was really happy, when I was able to add this certification to my LinkedIn profile.

Kaylee-Jane I.

South Africa

This course immediately became available, well structured, user friendly and informative. Resources were relative and current. Looking forward to doing the next one.

Joe B.

Hong Kong

Social media drives everything these days; sentiment, politics and commerce. Thanks for a super informed view and highly recommended to anyone wanting to understand what underpins this new medium of communication that seemingly influences everything we do nowadays.

Rohan B.

United Arab Emirates

Course insights are effectively summed up for people to learn, grow and better themselves in a very short span of time. This is a whole new way of maximising productivity and fostering quick motivation. Once again, great work with the whole idea of finishing courses in just one afternoon. Industry topics are extremely relevant and interesting.

Ashleigh H.

South Africa

I really had fun engaging with the content of this course - and I think that that's what learning should be about.

Diana M.

South Africa

I found this online course to be not only educational but also entertaining, which is still very rare these days. The modules are short and sweet and leave you with valuable business lessons that apply beyond Social Media.

Karlien T.

South Africa

The social media course creates great practical relevance, for beginners but also for advanced social media professionals.

Chantelle H.

South Africa

This was an interesting course that reinforces my own working knowledge. The topic of Social Media is so vast and ever-changing yet this course was easy to understand and apply.

Dominic K.

South Africa

I learnt more from this course than if Wikipedia was a social media expert, accurate, had a sense of humour, only provided useful information, was a good teacher and didn't ask for donations. Really loved the experience and will apply so many learnings to my business!

Irene B.

South Africa

I found this Ogilvy social media highly insightful. The course offers a detailed look on social media usage in present day and predictions for the future. The course is a must for everyone who wants to dive deeper into the world of social media, even if you're already familiar with it.

Nick S.

South Africa

My favorite thing about this course is that it's based on sound principles that are not going to go out of date. I also loved how the course reinforced knowledge I already had, but made it simple to fill in my gaps and learn something new that I could apply the very next day.

Magnus H.

Germany

A great course that doesn't bother you with only teaching the theory of social media but gives you the full spectrum of the subject and it's impact on the world, brands and your own daily life.

Hannah T.

Ireland

5 stars for the Social Media course. Really had fun doing this course while learning- almost got addicted as I finished it in the one evening! Interesting case studies and handy tips that you can look back on.

ALESSIA C.

United Kingdom

I really did enjoy the course to be honest. It was engaging, fun to take (the game style with points and so on) especially because of the on screen messages for wrong or right answers. The graphic too! I would definitely recommend them to other people. So many links to check, so many info, a shame they didn’t last longer really!

Abhishek M.

India

This course is very interactive with latest trends around the world. I’d recommend this to anyone who wants to go deep into social media.

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