How people think, act and behave in the online world
This course will equip you with the skills and confidence to go out into the world and grow your brand, your company brand, or even your personal brand. No previous experience is required.
A new perspective on the world of social awaits you, based on lessons we have learned over 7 decades of working with the world’s best brands.
Rather than telling you how to use specific social media tools (which change all the time), we look at the fundamentals that underpin effective communication in today’s digital world. This way, you will be a master of Social Media regardless of weather you use Snapchat, facebook or any other tool.
From strategy and how to build an audience, to storytelling and creating content that people will want to share, this course has got you covered. You’ll even learn what to do when things go wrong. Join us and let’s get started right away.
Key Skills Learned
- Effectively and creatively use social media to grow your brand
- Outthink your opponents in the digital world
- Understand social media for customer service and PR
- Get people to pay attention to you online
Who is this for?
- Business owners
- Marketing teams
- PR executives
How does it work?
- You’ll learn through a mixture of helpful unique short videos, text and illustrations
- Each lesson lasts approx 10-15mins, you can take as long or short as you like
- Questions give you immediate feedback and are designed to test your understanding of key concepts
- Select questions are marked by real people + can provide help/feedback if you get stuck
- We include carefully chosen and curated links for further reading throughout the course
- Everything is in plain English and easy to understand
EARN CERTIFICATIONS FROM LEADING BRANDS
COLLECT BADGES FOR BEING SMART
REAL TIME MARKING ON LESSONS
CLIMB THE INTERNATIONAL LEADERBOARD
I didn't know what to expect, but delighted I joined. Excellent stuff. It made my morning commute much more bearable.
Very accessible and entertaining, thoroughly recommended.
Glad I took the leap! Not only educational but also entertaining, which is still very rare these days.
Fantastically interesting, diverse and ultimately engaging, perfect for the curious.
I was unsure of this at first, however, learning on your time, in a fun way, works for me!
Thomas Crampton has worked in the social media landscape since its very beginning. He started Ogilvy’s original Social Media specialist team; social@Ogilvy, and has helped direct and train teams all around the world about the world of social. Thomas has spent half his career in Asia and half in Europe and the USA, giving him a unique perspective. He was previously a globetrotting correspondent for The New York Times and regularly speaks at events like Davos, Cannes Lions and many more.
Ogilvy is one of the world’s largest, best and well regarded communications agencies in the world. Founded by David Ogilvy in 1948, today we have 132 offices in 83 countries around the world. We are one doorway to a creative network, re-founded to make brands matter in a complex, noisy, hyper-connected world.
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What people are saying
The best way to get ahead of the social media curve is to take this course. Take this course!
The course is very comprehensive on the topic. It really helps me get a clearer picture of how "social" work, not just online context, nor social media technology. The course also included psychology behind each social interaction which is crucial to design any marketing campaigns or activities. I'm very satisfied with the course.
I found the course exceptionally interesting, and the use of real brands in the case studies made the course relatable to the social media industry of today. I think the course is a must for those working in the marketing sector, even if they aren't in social media, as it delves deeper into how to integrate social media into your broader business plan!
This course is a must for anyone interacting with people online, in any sense and at any level. It's a great baseline to start any strategy from.
I would like to rate your social media course of 5 stars. All the resources, links, books, videos, and newsletters chosen by you are precious, I will suggest it to my colleagues and friends. Best wishes, Isotta
Rating: 4/5 I have done numerous courses on Social Media and Digital Marketing in the past and I really enjoyed the different angle this course focuses on. It is interactive and the content is extremely relevant especially for someone in the media industry.
For the first sight to be honest I was a bit sceptical, because I expected that it will be an average course of Social Media. As I grew up parallel with the growing of technology and social media, I thought that it couldn’t be any surprise for me. But this course was not just interesting, it was fun, and actually I saved a lot of links and informations for later to myself. The topics wasn’t too long, so I could have manage it in my free time, also in launch break. Other hand, I really liked that parts, when I was able to share my thoughts or even just create a memeJ I also was really happy, when I was able to add this certification to my LinkedIn profile.
I did social media at university and it was dragged out over weeks of lectures. What I learnt in this quick online course is not only more relevant but I feel more equipped to actually implement what I have learnt. I'd strongly recommend this course to anyone who wants to learn about social media in today’s society. Hell, even if you don’t want to learn about it you’d probably love the course anyway!
The content is incredible. The way the course is designed, with a mix of videos and articles worked out incredible for me to sustain my enthusiasm along the course. I think that this design of course has been the best so far. Having done courses in Coursera, Udacity and Udemy, I think 42 courses is gonna take over very soon.
The course is very well structured and fun to work through. The material is up to date, applicable and made me think. THANK YOU for an enjoyable learning experience. Will definitely be back for more.
This course immediately became available, well structured, user friendly and informative. Resources were relative and current. Looking forward to doing the next one.
Social media drives everything these days; sentiment, politics and commerce. Thanks for a super informed view and highly recommended to anyone wanting to understand what underpins this new medium of communication that seemingly influences everything we do nowadays.
It gave a great strategic perspective on the digital social world
The course was very good, well thought through and well considered. some of the info, like the question about the Chinese owed social media companies is completely irrelevant. I found that frustrating.
Teaches the basics. Evaluating KPIs in Social and how to do campaigns would have been nice.
I really had fun engaging with the content of this course - and I think that that's what learning should be about.
I found this online course to be not only educational but also entertaining, which is still very rare these days. The modules are short and sweet and leave you with valuable business lessons that apply beyond Social Media.
Course insights are effectively summed up for people to learn, grow and better themselves in a very short span of time. This is a whole new way of maximising productivity and fostering quick motivation. Once again, great work with the whole idea of finishing courses in just one afternoon. Industry topics are extremely relevant and interesting.
Good overall insights and handy tips
This was an interesting course that reinforces my own working knowledge. The topic of Social Media is so vast and ever-changing yet this course was easy to understand and apply.
Great insights and examples, the content was easy to work through.
The social media course creates great practical relevance, for beginners but also for advanced social media professionals.
Amazing approach to learning, looking to take a lot more courses and recommend to everyone.
I found this Ogilvy social media highly insightful. The course offers a detailed look on social media usage in present day and predictions for the future. The course is a must for everyone who wants to dive deeper into the world of social media, even if you're already familiar with it.
I learnt more from this course than if Wikipedia was a social media expert, accurate, had a sense of humour, only provided useful information, was a good teacher and didn't ask for donations. Really loved the experience and will apply so many learnings to my business!
My favorite thing about this course is that it's based on sound principles that are not going to go out of date. I also loved how the course reinforced knowledge I already had, but made it simple to fill in my gaps and learn something new that I could apply the very next day.
I enjoyed it very much, and picked up some interesting thoughts and ideas.
A great course that doesn't bother you with only teaching the theory of social media but gives you the full spectrum of the subject and it's impact on the world, brands and your own daily life.
5 stars for the Social Media course. Really had fun doing this course while learning- almost got addicted as I finished it in the one evening! Interesting case studies and handy tips that you can look back on.
I enjoyed it very much, and picked up some interesting thoughts and ideas.
I really did enjoy the course to be honest. It was engaging, fun to take (the game style with points and so on) especially because of the on screen messages for wrong or right answers. The graphic too! I would definitely recommend them to other people. So many links to check, so many info, a shame they didn’t last longer really!
Really helped. Thanks!
This course is very interactive with latest trends around the world. I’d recommend this to anyone who wants to go deep into social media.