How to design remarkable services to outsmart your competition
Discover where to find the hidden growth in your business, and how to unlock it.
Join companies like Airbnb, KPMG, Amazon, and Netflix and start using Service Design to fuel you breakthrough success.
This is the first course in plain English to break down Service Design step-by-step from start to finish. You’ll learn from Rainmaker and Thomas Cornwall, one of the most accomplished service design teams in the world.
You’ll discover a systematic process to setting your vision, uncovering valuable insights, and turning these into a remarkable end-to-end service that your customers will love. No previous experience is required.
It’s all action, no jargon. You’ll be able to start implementing what you learn today - and see the benefits for years to come.
We’re living through the greatest era of business opportunity. Isn’t it time you took advantage?
Key Skills Learned
- Understand the fundamentals of Service Design
- Better understand why people do what they do
- Identify your unique differentiators
- Learn a step by step guide on how to test and design new services
Who is this for?
- Customer experience and insights team
- Senior leaders
How does it work?
- You’ll learn through a mixture of helpful short videos, text and illustrations
- Each lesson lasts approx 10-15mins, you can take as long or short as you like
- Questions give you immediate feedback and are designed to test you understand the key concepts
- We include carefully chosen links for further reading throughout the course
- Everything is in plain English and easy to understand
42 For Good If you are a struggling student or wonderful charitable organisation and need some support getting access, just drop us an email with your details to firstname.lastname@example.org
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I was unsure of this at first, however, learning on your time, in a fun way, works for me!
Glad I took the leap! Not only educational but also entertaining, which is still very rare these days.
Really easy to digest and the right balance of video and article content.
Happy I joined. I really enjoyed the interesting case studies and handy tips that you can look back on.
42courses helped me land a plum job as a copywriter! So I love you all for life!
One of the world’s leading service designers, Thomas Cornwall helps Fortune 500 brands such as Amazon, Samsung, fast-growing start-ups and even governments build award winning services and great customer experiences.
Thomas heads up Service Design at Rainmaker, helping industry leaders design, launch and scale their future.
Rainmaker transform businesses for the digital age.
The foundation for their growth is a unique combination of strategic advice and sleeves-rolled-up practical support. Rainmaker works with global clients such as Amazon, Xerox, the NHS, Credit Suisse and the British Government.
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What people are saying
I don't know if you've ever tried to learn about Service Design online, but basically everything out there is as dry as a butterless piece of toast in the desert. This course, on the other hand, was riveting from start to finish. I enjoyed it so much, I almost forgot I was learning stuff. Which is not smart, because it's useful stuff.
This course is so useful. Honestly, I was a bit skeptical at first because a lot of the stuff online about service design is very technical and academic, but this course has given me practical steps I can actually take. Thanks!
I recently finished Service Design and one of my favourite things about this course in particular has been how quickly I was able to implement the ideas. I didn't even have to wait until I finished. I found almost every lesson was perfectly timed with something I was facing in my work. Needless to say, I'm quickly becoming a 42 Courses junkie and I've never been prouder.
I enjoyed the course and would give it 5 stars for a short introduction to service design; I especially liked how the course was structured, in that it kept challenging you to think about your own examples and experiences of service design in practice and to go and do some research yourself, stumbling across more interesting facts along the way.
The course was an excellent introduction to Service Design. It is also very practical. I would recommend it to anyone interested in learning more about Service Design. A follow up course for experienced Service Designers would be welcome.
I really did enjoy the course to be honest. It was engaging, fun to take (the game style with points and so on) especially because of the on screen messages for wrong or right answers. The graphic too! I would definitely recommend them to other people. So many links to check, so many info, a shame they didn’t last longer really!
This course is packed with practical advice and a process that anyone can actually follow. I loved it and found it really useful.
Ever had a cupboard in your house you wished opened the other way, so you stopped banging your head? Well, that is the essence of service design. Thinking through the customer journey, and making sure they don't bang their head on the cupboard.
I had no idea what service design was until I took this course. Now I understand in today's world just how significant a discipline it is! Sometimes you don't realise the depth of thinking that goes into making services like Uber and AirBnB such a seamless experience which I guess is ultimately the point of good service design! Hugely relevant if you're an owner of a service type business.
It sounds cliche but I'm a stay at home mum thinking about starting my own side gig. I was Googling around about how to run a business smoothly and stumbled upon this topic of service design. It's probably a bit too comprehensive for my modest plans but I found it helpful to get a understanding for what goes into creating an experience that makes your customers come back for more.
It's a 5/5 for me. Very interesting, good content, also enjoyed the signposting to articles which gave more information when needed. Overall, very insightful.