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Marketing Strategy

Businesses exist to make money for their shareholders by making profits from the goods and services they sell.

Marketing is one of the most significant factors affecting the performance of any business.

This course will examine the theory and practice behind successful marketing and equip you with the necessary skills to plan, execute and measure your own campaigns.

You will learn everything from how marketing drives business performance, the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising works.

What people are saying about 42courses

Sarah B.

United Kingdom

The gamification format makes the courses addictive and so much easier.

Bradley C.


I was unsure of this at first, however, learning on your time, in a fun way, works for me!

Nicola R.

South Africa

Fantastically interesting, diverse and ultimately engaging, perfect for the curious.

Tom K.

United States

Engaging, informative, varied, and very well researched.

Magda B.

United Kingdom

I didn't know what to expect, but delighted I joined. Excellent stuff. It made my morning commute much more bearable.

Charlotte B.

United Kingdom

Really easy to digest and the right balance of video and article content.

Hannah T.


Happy I joined. I really enjoyed the interesting case studies and handy tips that you can look back on.

Ian H.

United Kingdom

42courses helped me land a plum job as a copywriter! So I love you all for life!

Diana M.

South Africa

Glad I took the leap! Not only educational but also entertaining, which is still very rare these days.

Magnus H.


So glad I signed up! The variety of techniques to test your understanding is great and the team behind the scenes even better.

Remi C.


42courses is one of the best e-learning platforms. Enjoy the ride.

Andra N.

United States

Impeccable learning experience. The material is carefully curated and extremely engaging.