Welcome to Marketing Strategy, a collaboration between WARC and Cannes Lions.
This course will examine the theory and practice behind successful marketing strategies and equip you with the necessary skills to plan, execute and measure your own campaigns.
You will learn practical methods covering everything from how marketing drives business performance, the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising works.
The best news is you’ll get advice from some of the industries best strategic leaders as well as getting inspiration from the best case studies in the industry.
The course is designed in fun plain English with no prior experience required, upon passing you’ll get a WARC / Cannes Lions certification.
ETA - MID JAN
Cost - £80 (or local currency equivalent)
How does it work?
- Each short course plays like a game, mixing videos, images, links and stories
- You can take as long or short as you like (there are no time limits and you can start anytime)
- Select questions are marked by real people + we provide help/feedback if you get stuck
- Upon completion you get a signed and dated certification that can also easily print/share
AN INTRODUCTION TO MARKETING STRATEGY
ANALYSIS: WHERE ARE YOU NOW?
SETTING OBJECTIVES: KNOWING WHERE YOU WANT TO GO
MAKING YOUR PLAN: HOW TO GET THERE
IMPLEMENTATION: PUTTING THINGS INTO PRACTICE
EVALUATING SUCCESS: HOW EFFECTIVE WAS YOUR STRATEGY?
HOW TO KEEP YOUR STRATEGIC EDGE
Meet your thought leaders
World leading proponent of Behavioural Economics, Rory Sutherland, kick-started the field when he lead his presidency agenda at the Institute of Practitioners in Advertising in London. Affectionately known as the Wiki Man and self proclaimed fat bloke at Ogilvy, Rory is an award winning ‘behavioural impressario’ and a natural at communicating new ideas.
Gurdeep is a founding partner at The Effectivness Partnership and previously headed up Effectivness at Leo Burnett. Gurdeep has helped clients win over 60 creative effectiness awards globally and is also a qualified Econometrician….bascially he’s pretty smart when it comes to planning and effectiveness :)
Sue is MediaCom’s Chief Transformation Officer, and author of The Glass Wall, success strategies for women + businesses. She set up the first strategic planning unit in a media agency, pioneered the use of Integrated Communications Planning. Sue has also been named by Campaign magazine as “Top planner of the Year” on more occasions than any other individual.
David Tiltman is Head of Content at WARC. He has been writing about media and marketing for more than a decade, including six years at Haymarket Media Group. There he was features editor on Marketing magazine, based in London, before moving to the Hong Kong Office to become Managing Editor of Campaign Asia.
What people are saying about 42courses
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Happy I joined. I really enjoyed the interesting case studies and handy tips that you can look back on.
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I was unsure of this at first, however, learning on your time, in a fun way, works for me!
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Impeccable learning experience. The material is carefully curated and extremely engaging.