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Marketing Strategy

Welcome to Marketing Strategy, a collaboration between WARC and Cannes Lions.

This course will examine the theory and practice behind successful marketing strategies and equip you with the necessary skills to plan, execute and measure your own campaigns.

You will learn practical methods covering everything from how marketing drives business performance, the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising works.

The best news is you’ll get advice from some of the industries best strategic leaders as well as getting inspiration from the best case studies in the industry.

The course is designed in fun plain English with no prior experience required, upon passing you’ll get a WARC / Cannes Lions certification.

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ETA - Early December

Cost - £80 (or local currency equivalent)

How does it work?

  • Each short course plays like a game, mixing videos, images, links and stories
  • You can take as long or short as you like (there are no time limits and you can start anytime)
  • Select questions are marked by real people + we provide help/feedback if you get stuck
  • Upon completion you get a signed and dated certification that can also easily print/share

What's Covered

AN INTRODUCTION TO MARKETING STRATEGY

THE ROLE OF BRANDS

CONSUMER BEHAVIOUR

GENERATING INSIGHTS

BUILDING A CAMPAIGN

EVALUATING SUCCESS

Meet your thought leaders

Rory Sutherland

World leading proponent of Behavioural Economics, Rory Sutherland, kick-started the field when he lead his presidency agenda at the Institute of Practitioners in Advertising in London. Affectionately known as the Wiki Man and self proclaimed fat bloke at Ogilvy, Rory is an award winning ‘behavioural impressario’ and a natural at communicating new ideas.

Website: ogilvy.co.uk

Gurdeep Puri

Gurdeep is a founding partner at The Effectivness Partnership and previously headed up Effectivness at Leo Burnett. Gurdeep has helped clients win over 60 creative effectiness awards globally and is also a qualified Econometrician….bascially he’s pretty smart when it comes to planning and effectiveness :)

Website: theeffectivenesspartnership.com

Sue Unerman

Sue is MediaCom’s Chief Transformation Officer, and author of The Glass Wall, success strategies for women + businesses. She set up the first strategic planning unit in a media agency, pioneered the use of Integrated Communications Planning. Sue has also been named by Campaign magazine as “Top planner of the Year” on more occasions than any other individual.

Website: mediacom.com

David Tiltman

David Tiltman is Head of Content at WARC. He has been writing about media and marketing for more than a decade, including six years at Haymarket Media Group. There he was features editor on Marketing magazine, based in London, before moving to the Hong Kong Office to become Managing Editor of Campaign Asia.

Website: warc.com

What people are saying about 42courses

Ian H.

United Kingdom

42courses helped me land a plum job as a copywriter! So I love you all for life!

Magda B.

United Kingdom

I didn't know what to expect, but delighted I joined. Excellent stuff. It made my morning commute much more bearable.

Andra N.

United States

Impeccable learning experience. The material is carefully curated and extremely engaging.

Bradley C.

Australia

I was unsure of this at first, however, learning on your time, in a fun way, works for me!

Tom K.

United States

Engaging, informative, varied, and very well researched.

Diana M.

South Africa

Glad I took the leap! Not only educational but also entertaining, which is still very rare these days.

Nicola R.

South Africa

Fantastically interesting, diverse and ultimately engaging, perfect for the curious.

Sarah B.

United Kingdom

The gamification format makes the courses addictive and so much easier.

Magnus H.

Germany

So glad I signed up! The variety of techniques to test your understanding is great and the team behind the scenes even better.

James S.

United Kingdom

Very accessible and entertaining, thoroughly recommended.

Remi C.

Australia

42courses is one of the best e-learning platforms. Enjoy the ride.

Hannah T.

Ireland

Happy I joined. I really enjoyed the interesting case studies and handy tips that you can look back on.