A fundamental guide to marketing strategy
Welcome to Marketing Strategy, a collaboration between WARC and Cannes Lions.
This course will examine the insights and methods behind successful marketing strategies and equip you with the necessary practical skills as well as templates to help you plan, execute and measure your own campaigns.
You will learn the fundamental practical methods covering everything from the research phase, to objectives, KPIs, customer journeys, to briefing and evaluation.
The best news is you’ll be learning from some of the industries best strategic leaders as well as getting exclusive inspiration from Cannes Lions award winning case studies and research papers from the WARC archive.
Best of all this course is designed to be enjoyable and jargon free, so everything is in plain English,no prior experience required, upon passing you’ll get a WARC / Cannes Lions certification in Marketing Strategy.
How does it work?
- Each short course is on-demand 24/7 and plays like a game, mixing videos, images, links and stories
- You can take as long or short as you like (there are no time limits and you can start anytime)
- Select questions are marked by real people + we provide help/feedback if you get stuck
- Upon completion you get a signed and dated certification that can also easily print/share
Who is this for?
- Anyone wanting to get into a marketing strategy role
- Marketers and creatives who want a better understanding of the world of strategy
- This is a fundamentals course, no previous experience in Strategy required
EARN CERTIFICATIONS FROM LEADING BRANDS
COLLECT BADGES FOR BEING SMART
REAL TIME MARKING ON LESSONS
CLIMB THE INTERNATIONAL LEADERBOARD
So glad I signed up! The variety of techniques to test your understanding is great and the team behind the scenes even better.
42courses helped me land a plum job as a copywriter! So I love you all for life!
Fantastically interesting, diverse and ultimately engaging, perfect for the curious.
Impeccable learning experience. The material is carefully curated and extremely engaging.
Glad I took the leap! Not only educational but also entertaining, which is still very rare these days.
David Tiltman is Head of Content at WARC. He has been writing about media and marketing for more than a decade, including six years at Haymarket Media Group. There he was features editor on Marketing magazine, based in London, before moving to the Hong Kong Office to become Managing Editor of Campaign Asia.
Amanda Fève is a partner and Chief Strategy Officer at Anomaly Amsterdam, where she partners with clients to define how brands communicate and behave to unlock growth in an increasingly complicated and cluttered world. Since joining Anomaly in 2012, Amanda has led the strategic thinking on clients including Converse, Johnnie Walker, T-Mobile and IKEA.
Mick is the Chief Strategy Officer for Publicis Worldwide, working with the North American and Global teams. He previously held the North American CSO role at Leo Burnett, in addition to CSO roles at Deutsch and KBSP.
Amy is global Chief Strategy Officer at VMLY&R. She is a passionate advocate for effectiveness and firm believer in the importance of rallying the entire advertising ecosystem around the cause.
Gurdeep is a founding partner at The Effectivness Partnership and previously headed up Effectivness at Leo Burnett. Gurdeep has helped clients win over 60 creative effectiness awards globally and is also a qualified Econometrician….bascially he’s pretty smart when it comes to planning and effectiveness :)
Michael is the Chief Strategy Officer for Dentsu in Asia Pacific, building a 21st century planning capability designed to grow brands in the modern economy. He is responsible for the strategic capability of more than 30 offices in 17 markets around the region.
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What people are saying
Marketing Strategy pulled the Chief Strategy Officers of the leading Agencies globally and developed a BRILLIANT curriculum for beginners and advanced strategist to learn from.
Great Marketing strategy 101 course - everything you need to know to start your carrier as a strategist. This was an amazing course. One of the best courses on your website. It is full of interesting case studies and it is also well structured.
I love how easy it was to understand!
On the whole, the course is good, I spotted a few typos and ambiguities which I communicated to the team and now seem to be fixed. As a learning platform, you are closer to perfect than you think. My daughter's Nec GCSE courses are a nightmare in comparison.
Really enjoyed this course. Not quite what I expected but in a good way. Good mix of case studies, videos and helpful other stuff.
Enjoyed the course. Liked the case studies, would be nice if you did live classes.
Helpful course if you want to learn more about the subject. It's not intimidating too which is great for those worried it might be. Some great marketing examples in there to learn from.
A helpful guide for those new to the world of strategy, the case studies alone are invaluable and the extra resources and templates were helpful too.
very useful and inspiring
Good overview and often good further reading material
I originally signed up for this course as a refresher, however, the quality and content delivered profoundly more than I had anticipated. it's challenged my thinking and given me a more effective framework to make better strategic decisions, I'm hooked.
Thank you 🙏🏻 great insights and a great refresher course
Interesting content. Could be even better with more practical exercises and peers reviews.
I found it too be too light on actionable details. While I understand that nature of MKT strategy is that it's designed to be high level thinking and that the course left me wanting more examples to work through or challenging practice cases where the answer isn't so clear (everyone is familiar with Nike, but doing the same exercise for a less well known company would have helped clarify the thinking process you need).
Great course. Loads of interesting case studies and helpful links. Have enjoyed some of the other courses and this one was similarly good.
Value packed. Definitely worth it, goes through everything you need for strategic thinking and creative marketing planning.
It's an area which is immensely important, but of which I did not know a lot. I'm feeling more empowered now that I understand the process.
A comprehensive syllabus! Great resource!
The course is so concise but engaging throughout. The gamification element to the questions makes it more engaging. Lots of great case studies and real life examples
A succinct, highly engaging and interesting course that gets you thinking without having to be too time consuming
The case studies really helped in practicalizing the course.
Really insightful to hear from industry leaders
Macedonia, the Former Yugoslav Republic Of
А wonderful educative journey through the field of marketing strategy with interesting and important elements and points in order to more in-depth analysis of the marketing strategy as well as a clear view of the big picture when making a marketing strategy for a certain brand.
United Arab Emirates
Being in marketing but from the production side of the business, I learned a lot. The information was detailed but not overwhelming. Interesting and fun. What was quite interesting is that I started to pay attention to the strategy section in the brief that I got, look at them objectively and make a more qualified opinion of the strength and weaknesses of the strategy and practice and develop my own strategy skills.
Great insights and lots of additional good reads.
One of the best courses I have ever taken up so far. With lots of insights and expert driven curriculum. It is must for all marketing strategist. Awesome!!
With all the 'quick' content that is flying around these days, a well thought out and resource-heavy course, such as this, is an extremely rare thing. It is definitely a course I'll be referring back to for a long time coming.
Great course, excellent case examples and readings.
A great course with great examples ! Some questions are tricky and other interesting. I higlhy recommend it !
It’s an interesting and knowledge gaining course. This will give a startup for Marketing Strategists to move towards a discipline
I don’t work in advertising or marketing but I am building an online business for which marketing strategy skills are critical to my success. I liked very much the module on measuring success, particularly the case studies.
You`ll learn more than you think is normal for an online course. Loved the case studies
It's a good course as it's exactly what it says on the tin.
A great and an eye opener of a course!
Helps me to realize the future of strategy lies in data
Very concise, comprehensible and digestible.
A good course for creatives, not for strategists.
Marketing Strategy from CANNES is simply amazing.
United Arab Emirates
This is a masterclass and a great learning experience on how to strategise
The platform is really great, from the way the content is filtered and structured to design and presentation aspects. High quality learning experience!
It's hard some chapter but that's ok.
Learned a ton , gets your mind in the right place.
It's a strategy holy grail course. No regret. Guaranteed.
So many great insights and tools
My first course on here and not disappointed, great insights, easy to use platform and really interesting case studies and additional resources. Highly recommend!
Really great course with lots of brilliant examples and things to think about. Most importantly, the course is current and uses real examples which makes for a rich and relevant learning experience.
Your brand can only be as good as your strategy so great course to help set the direction for your brand
United Arab Emirates
Great course to take
It was a great learning experience. The classes were succinct and engaging. The style of delivery is also deliberate, making it easy to follow through till the end. Learnt a lot
Excellent course covering the key elements of marketing strategy. Taught in the usual 42 courses style - interactive, fun and informative.
United Arab Emirates
The course is heavily focused on teaching rather than pressuring you on complicated assessments. Plus the case studies presented can give you a lot of inspiration.
The course is quite useful but please read the quiz questions carefully. Sometimes they are tricky.
Superb. In-depth, easy to understand, and delivered by people who have been there, done it, bought the T-shirt, and then redesigned it. This is a must for anyone working in or on the fringes of marketing.
United Arab Emirates
very informative with great supportive case studies
Its the best course I ever have participated regarding marketing strategy
Very concise and informative overview on what it takes to be a marketing strategist. The case studies and further reading are fascinating, and gave a great insight into how great brands operate.
The entire module was KISS ( Keep It Simple). Very insightful. I will definitely treat brands from a different perspective.
The course is incredibly informative and up-to-date with what we're currently seeing in 2020. It does a great job of identifying long-term strategy/brand building, breaking down the roles and responsibilities of a comms/media planner, and so much more. I strongly encourage anyone looking to become a strategist or just build up that knowledge to take this course.
Quite an interesting experience...The way topics were explained were rather simple and to the point.
Great introductory course for someone just starting, but also a good foundational refresher.
Loved it, very clear and enjoyable course. Each level explains clearly the topic and shows some helpful materials and cases to better understand.
This is Marketing Strategy made simple. It is so easy to learn that it will make you feel like a professional in no time. The examples are actually very relevant.
Great course, which was short and punchy and really fun to work through. I really enjoyed the case studies which were extremely relevant and provided a huge amount of value.
Great course, succinct, clear and totally actionable!
This course was great, it covers a lot of essential things. I recommend this course is you want to brush on your skills or just starting out.