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Course Guide

The art of entrepreneurship in business

Innovation and Entrepreneurship go hand in hand, but most of us don’t run our own company.

Thankfully there is a thing called Intrapreneurship.

Intrapreneurs are the ones that drive organisations. They’re the firestarters, and they relentlessly pursue change. This is essential for any company that wants to stay relevant in this rapidly changing world.

If you work at a company, or even if you run one, this course will help you figure out how to bring about change in a practical and effective way. Throughout the course you’ll pick up tools and methods to make your business better that you can start using today.

You’ll learn from global industry leaders from companies like Google, Havas, and Experian as well as creative industry legend, Dave Trott.

If you want to master the art of making meaningful change, then this is for you.

How does it work?

  • You’ll learn through a mixture of helpful short videos, text and illustrations
  • Each lesson lasts approx 10-15mins, you can take as long or short as you like
  • Questions give you immediate feedback and are designed to test you understand the key concepts
  • We include carefully chosen links for further reading throughout the course
  • Everything is in plain English and easy to understand


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Remi C.


42courses is one of the best e-learning platforms. Enjoy the ride.

Tom K.

United States

Engaging, informative, varied, and very well researched.

Magnus H.


So glad I signed up! The variety of techniques to test your understanding is great and the team behind the scenes even better.

Bradley C.


I was unsure of this at first, however, learning on your time, in a fun way, works for me!

Charlotte B.

United Kingdom

Really easy to digest and the right balance of video and article content.



Understand what defines intraprenurship. How does it differ from entrepreneurship?


Why intrapreneurship is important and why organisations should be encouraging more of it.


How to spot intrapreneurial qualities, build and maintain a strong tribe and foster a culture of innovation.


Understand the fine line an intrapreneur walks between and autonomy and constraints, and master the day-to-day skills it takes to be an excellent asset to your company.


The nuts and bolts of getting things done as an intrapreneur in a large organisation. How to identify a sponsor, measure success, employ a startup mentality and more.


Looking to the future, how to stay relevant, and how to keep growing.

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Meet your

Thought leaders

Dave Trott

Dave Trott is a British advertising legend. He’s written three books and keeps a lively and provocative blog. He also regularly speaks to industry audiences around the world and has won pretty much every advertising award under the sun. Dave also happens to be Nicole’s mentor.

Twitter: @davetrott

Nicole Yershon

Nicole rose to fame by creating one of the first innovation units inside an advertising agency. Ogilvy Labs became a benchmark around the world for intrapreneurship and innovation, winning multiple awards and creating positive change across the organisation. Nicole is now the founder of Lab For Hire™, a consultancy that helps companies and individuals become better smarter thinkers and better innovators.

Twitter: @nicoleyershon

Julie Doleman

Julie is a force to be reckoned with and an inspiration. Originally from the USA, Julie now calls London home and is the Managing Director of Global Expansion at Experian, a fortune 100 company.

LinkedIn: Julie Doleman

Paul Frampton

Paul is an energetic and visionary leader and former CEO of Havas Media Group UK. Paul was recently voted one of the UK’s top ten Marketing Influencers. He also has advisory roles for Women in Marketing as well as The Big Youth Group, and has empowered several intrapreneurial initiatives for Havas.

Twitter: @Paul_Framp
YouTube: Paul Frampton

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What people are saying

Andy V.

United States

I was skeptical about whether this course could help me because I'm part of such a massive organisation, but it absolutely did. No matter what kind of business you have, this course can give you so many tools and tricks to make your work better, more innovative, and honestly, more exciting.

Nick B.

South Africa

Great practical insights. Really motivating.

Francesca F.

United States

Don't take this course if you don't have a burning desire to make an impact. It is full of immediately implementable ways to start disrupting your industry fro within your company.

Kate H.

South Africa

This course is not like normal education! I loved the real world example sand stories that show you how each of the skills you learn can be implemented. Nicole makes intrapreneurship seem so accessible and practical, I can't wait to start making some meaningful change in my company.

Magda B.

United Kingdom

This course is a MUST for anybody who works in or owns a company. Nicole Yershon delivers seriously impactful lessons with real-life stories about innovation and change, it's inspiring and useful. How often do you get that combination?

Aiden C.

United Kingdom

Do you need a kick up the backside to get you going and make a fucking impact? I did, and this course delivered exactly that. Anyone who has ever tried to introduce a new thing to their company will love this because it's everything you went through, plus the answers on how to get it right.

Dave D.

South Africa

I have read business book after business book and was looking for something different. This course wasn't only different, it was fun, insightful and hugely illuminating. Intrapreneurship seems like a niche topic but this course is honestly for anyone who wants to make their business better.

Claudia S.

United Kingdom

I thoroughly enjoyed the course and the format was refreshing considering I’ve spent the majority of my life learning in numerous different ways. Particularly because the course content is all about doing things differently. Some wonderful stories in there too.

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