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A step-by-step guide to becoming more creative.

In this complex and rapidly evolving world we live in, creativity has become a hot topic.

After all, it sets us apart and makes us easier to hire, and harder to replace, in any field.

The good news is everyone can benefit from being more creative.

The problem is we’re never taught how to do it. We’re simply expected to figure it out ourselves.

This course will give you all the tools you need to strengthen your creative muscles.

Are you ready to find out how to generate exceptional ideas and get ahead in today’s world?

How does it work?

Who is this for?

  • Anyone wanting to boost their creativity
  • Marketers and creatives who want a refresher on some of the best techniques for generating ideas.
  • CEO’s or Founders looking to use creativity to help them grow their business

What level of learning is this?

  • Every course on 42courses is designed to be taught at an MBA level. ( i.e. you will walk away understanding the subject and it’s key methods, models and best practice.)






Magnus H.


So glad I signed up! The variety of techniques to test your understanding is great and the team behind the scenes even better.

Ian H.

United Kingdom

42courses helped me land a plum job as a copywriter! So I love you all for life!

Nicola R.

South Africa

Fantastically interesting, diverse and ultimately engaging, perfect for the curious.

Andra N.

United States

Impeccable learning experience. The material is carefully curated and extremely engaging.

Diana M.

South Africa

Glad I took the leap! Not only educational but also entertaining, which is still very rare these days.



Understand what creativity is, why it's important and how to deal with creative blocks.


How to best prepare yourself mentally to boost your creativity.


We are shaped more by our environment than we often realise. Learn how to shape yours to your advantage.


Creativity is not magic. There is a process and it starts by getting yourself ready to be creative.


You’ve done the preparation. Now it’s time to get creative.


There are a number of helpful techniques to aid your creative thinking. Here we take a look at some of the best.

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Meet your

Thought leaders

Shannie Mears

Co-Founder - The Elephant Room

Shannie is the Co-Founder & Head of Talent at The Elephant Room. She is also the creator of Girls Let’s Talk network, sits on the UK’s Race Disparity Advisory Board, and is passionate about driving the diversity agenda in the UK.

Josy Paul

Chairman & Chief Creative Officer, BBDO India

Josy started BBDO India from the backseat of his car in 2008. In 2016, he was named Creative Agency Head of the Year by the Indian Advertising Association. Campaign Magazine awarded him ‘Creative Person of the Year’ for India and South Asia in 2013, 2015 and 2016. He is ranked among the most influential people in Indian advertising by The Economic Times.

Jon Wilkins

Executive Chairman - Karmarama

Jon was one of the founders of Naked, the groundbreaking international communications agency and helped grow it into an international group with offices in New York, Melbourne, Sao Paolo, Paris, Singapore, Dubai and Tokyo. Jon joined Karmarama in 2014 as Executive Chairman. He also is a regular speaker at the IPA, The World Federation of Advertisers and Cannes Lions.

Cindy Gallop

Founder & CEO, MakeLoveNotPorn

Cindy is an advertising consultant, founder and former chair of the US branch of BBH. She is also the founder of the IfWeRanTheWorld and MakeLoveNotPorn companies. According to the TED blog, Gallop’s TEDTalk ‘Make Love Not Porn’ was one of the ‘most talked-about presentations’ at the 2009 TED conference.

Rory Sutherland

Vice-Chairman, Ogilvy UK

World leading proponent of Behavioural Economics, Rory Sutherland, kick-started the field when he lead his presidency agenda at the Institute of Practitioners in Advertising in London. Affectionately known as the Wiki Man and self proclaimed fat bloke at Ogilvy, Rory is an award winning ‘behavioural impressario’ and a natural at communicating new ideas.

Amanda Russel

Professor of Marketing University of Texas

Amanda is a strategist, speaker and a Professor of Marketing at the University of Texas. She is also the author of The Influencer Code a highly actionable guide to unlocking the power of influencer marketing. A world-class distance runner, Amanda’s accomplishments earned her a spot in the 2008 Beijing Olympic trials.

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What people are saying

Irene B.

South Africa

Would highly recommend taking this - no matter which profession you are in. The course featured world-class thought leaders, and abundant extra resources - all of which together really taught me how using creativity can improve many areas of my work and personal life. Thank you 42Courses and Cannes Lions for certifying me in the most desirable skill - creativity!

Ursula B.

United Kingdom

Massively engaging course. Filled with thought-provoking material that really brought out a more creative side I hadn't been aware wasn't functioning as well as it could have been! Supplemented by poignant words from experts, How to be More Creative offers tons of ways to be what it says on the tin.

Katie K.

South Africa

Wonderful course, everyone should learn to be more creative, it helped me solve some problems before I even finished the course!

Emily F.

United States

Loved it, very much needed. I liked the format of short video + short chapter, and very much appreciated how interactive it was. Would have liked to see more B2B examples but I suppose that's for another course another day!

Zaffer M.


pretty awesome course

Aliza R.

United Kingdom

It's good and makes you reframe problems differently. Not an easy course, but highly worthwhile.

antal b.


great course, great tips and instruments to become more creative

Sherif A.


This course will introduce you to a world of creativity and it will also help you get better at being very creative 💥👌. I enjoyed every bit of it😋

Louise W.


Great speakers from the creative world and excellent reading suggestions plus practical suggestions for idea creation.

Avellar M.


This course will shake your brain into a new groove. It'll finally put to rest that trite belief that "only creative people can be creative".

Julie B.


if you have ever gotten stuck on a solution or idea, this course helps you tear down the walls that are consciously and subconsciously holding you back. Great for artists, writers, designers and advertisers

Silvi S.


More tools and ideas to help those who are maybe a little stuck creatively. I must say it ended on a very strong note, though. Great jokes at the end in the comment section ;)

Isabel K.

New Zealand

Interesting and practical advice to get your creativity flowing by providing an immense toolbox to get over blocks, through the messy middle and to approach project from all sorts of angles.

Sergio C.


This course is inspiring and refreshing. Hearing first-hand experiences and advice from top Creatives gave me the confidence to tackle my own creative process without fear and doubt. I learned that many concerns and obstacles I had with creativity are common amongst creatives and more importantly they can be overcome with practice and the right frame of mind.

Omokolapo O.


This course contains practical tips that you can apply immediately and see results immediately.

Stephen B.

United Kingdom

This is a short, yet comprehensive, examination of how to be more creative. In the context of this course, creativity is a synthesis of what you already know applied in useful and novel ways. Some say that this is the only definition, and for many it will be.

Aaron B.

United States

This course gives great examples of how to flex your creative muscle!

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How To Be More Creative