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Goodvertising

The world is in the middle of a seismic shift.

If you’re a marketer, advertiser, or business owner, the Goodvertising course will show you how to do the right AND sustainable thing for your brand, your customers, your bottom line, and the planet too.

You’ll learn how to find your brands purpose and put it into action, how to successfully respond to movements, as well as how to measure your brands success.

You’ll also gain access to case studies from some of the worlds best brands, and be taught by the originator of the concept of Goodvertising and best selling author Thomas Kolster.

What's Covered

AN INTRODUCTION TO GOODVERTISING

THE CHALLENGES OF BEING GOOD

WHAT IS A PURPOSE?

HOW TO FIND YOUR PURPOSE

PUTTING YOUR PURPOSE TO WORK

HOW TO TURN YOUR PURPOSE INTO A CAMPAIGN

RESPONDING TO MOVEMENTS AS A BRAND

MEASURING GOODVERTISING

What people are saying about 42courses

Magnus H.

Germany

So glad I signed up! The variety of techniques to test your understanding is great and the team behind the scenes even better.

Ian H.

United Kingdom

42courses helped me land a plum job as a copywriter! So I love you all for life!

Nicola R.

South Africa

Fantastically interesting, diverse and ultimately engaging, perfect for the curious.

Andra N.

United States

Impeccable learning experience. The material is carefully curated and extremely engaging.

Diana M.

South Africa

Glad I took the leap! Not only educational but also entertaining, which is still very rare these days.

Hannah T.

Ireland

Happy I joined. I really enjoyed the interesting case studies and handy tips that you can look back on.

Sarah B.

United Kingdom

The gamification format makes the courses addictive and so much easier.

Magda B.

United Kingdom

I didn't know what to expect, but delighted I joined. Excellent stuff. It made my morning commute much more bearable.

Remi C.

Australia

42courses is one of the best e-learning platforms. Enjoy the ride.

Charlotte B.

United Kingdom

Really easy to digest and the right balance of video and article content.

James S.

United Kingdom

Very accessible and entertaining, thoroughly recommended.

Tom K.

United States

Engaging, informative, varied, and very well researched.