The world is in the middle of a seismic shift.
If you’re a marketer, advertiser, or business owner, the Goodvertising course will show you how to do the right AND sustainable thing for your brand, your customers, your bottom line, and the planet too.
You’ll learn how to find your brands purpose and put it into action, how to successfully respond to movements, as well as how to measure your brands success.
You’ll also gain access to case studies from some of the worlds best brands, and be taught by the originator of the concept of Goodvertising and best selling author Thomas Kolster.
AN INTRODUCTION TO GOODVERTISING
THE CHALLENGES OF BEING GOOD
WHAT IS A PURPOSE?
HOW TO FIND YOUR PURPOSE
PUTTING YOUR PURPOSE TO WORK
HOW TO TURN YOUR PURPOSE INTO A CAMPAIGN
RESPONDING TO MOVEMENTS AS A BRAND
What people are saying about 42courses
So glad I signed up! The variety of techniques to test your understanding is great and the team behind the scenes even better.
42courses helped me land a plum job as a copywriter! So I love you all for life!
Fantastically interesting, diverse and ultimately engaging, perfect for the curious.
Impeccable learning experience. The material is carefully curated and extremely engaging.
Glad I took the leap! Not only educational but also entertaining, which is still very rare these days.
Happy I joined. I really enjoyed the interesting case studies and handy tips that you can look back on.
The gamification format makes the courses addictive and so much easier.
I didn't know what to expect, but delighted I joined. Excellent stuff. It made my morning commute much more bearable.
42courses is one of the best e-learning platforms. Enjoy the ride.
Really easy to digest and the right balance of video and article content.
Very accessible and entertaining, thoroughly recommended.
Engaging, informative, varied, and very well researched.