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Design the life you love


21 lessons

Delivered in
6 chapters

Ayse Birsel


earlylovebird    $90 value

A custom guide to creating a future you'll love

Do you have the perfect life?

If your answer is no then you’re in the right place.

In this course, the multiple award winning designer and author, Ayse Birsel, will guide you to design a life you love.

You’ll use creative exercises to dive into your own heart and mind to find out what’s holding you back, what makes you tick, and what you really want in life.

Upon completion you’ll receive a personal life map, this is your unique plan to designing the life you love. This course was a year in the making to get it just right, it’s private and totally custom to you, no two life map outcomes are the same.

This tried and tested process using Deconstruction:Reconstruction™ has helped thousands of people around the world figure out what steps they need to take in order to live a life they love.

Now it’s your turn.

Key Features

  • Find out whats holding you back in life
  • Figure out where you really want to be in life
  • Discover what steps you need to take
  • Get a personalised life map to guide you
  • No prior creative experience necessary

Who is this for?

  • This course is for everyone regardless of job title, age or location. If you think your life is worth working on, you’re in the right place. This is for you.

It costs little money, takes not a lot of time to go through and may have a gigantic impact on your life. This is good design: a tiny investment featuring enormous possibilities.
– Stefan Sagmeister, Designer, Sagmeister & Walsh


Course Duration
Each lesson takes about 15 to 20 minutes to complete. It’s possible to finish the whole course in an afternoon, but you can take as long as you like - you’ll have lifetime access to the content.

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Ian H.

United Kingdom

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Magda B.

United Kingdom

I didn't know what to expect, but delighted I joined. Excellent stuff. It made my morning commute much more bearable.

Diana M.

South Africa

Glad I took the leap! Not only educational but also entertaining, which is still very rare these days.

Hannah T.


Happy I joined. I really enjoyed the interesting case studies and handy tips that you can look back on.




Learn about design thinking, how design principles can apply to life, and how this process can help you live the life you want to.


Practice deconstructing the elements of your life so that you can identify all of its current parts and pieces.


Learn techniques to look at your life from another perspective to see what you truly value and what really matters to you.


With your new perspective identified, learn how to put the parts and pieces of your life back together in a way that reflects the life you want to live.


Learn how to give form to the design of the life you love in a way that will help you share and test it out with others.


Learn some design principles that you can apply to living the life you love, and experience the big reveal of the life map you've designed.

Meet your

Thought leaders

Ayse Birsel

Ayse Birsel is an award-winning designer, author and teacher. She was recently identified by Fast Company as one of the world’s most creative people and is on the Thinkers50 Radar List of the 30 management thinkers most likely to shape the future of organizations. She lives between New York and Istanbul with her husband, Bibi Seck and their three children, who continue to inspire her life design.

Twitter: @aysebirselseck LinkedIn: Ayse Birsel

Birsel + Seck

The innovative New York design studio, Birsel + Seck, was co-founded by Ayse Birsel and her husband, Bibi Seck. They have partnered with leading brands like Amazon, Harvard Business Review, Nike, Tiffany & Co, Nissan, Converse, and more. Their mission is to bring simplicity, systems-thinking and humanism to the complex problems of life, work, experiences, products and business.


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What people are saying

kathy p.

South Africa

I've read a lot of self help books and this course is nothing like that. It really, genuinely helped me understand things about my life that I had never realised before. I particularly loved the heroes exercise! Everyone should take this course.

Andy V.

United States

I was feeling a bit stuck and bogged down so I decided to give this a go, I'm thankful I did. The process was pretty quick, it took me one morning and was easy to go through and gave me plenty of aha moments that have helped life me up.

Nicky A.

South Africa

I could easily complete the tasks and follow the steps through a creative process where I wasn’t totally in control- which is brilliant because then you can’t predetermine your answers or skew your response. This course forces you to analyse your life (work, relationships, health, personal time etc) and gives you the direction and time to actually stop and address your life. The result is a very clear mission statement of what you ultimately hold dear and should be prioritising and living out if you want to authentically live a life you love.

Andrew N.

South Africa

If you're looking for a concrete, linear guide on how to fix all the problems in your life, this may not be for you, but if you're open-minded and want to explore possibilities in your life using your creative side, this course is brilliant.

Sophie H.

United Kingdom

The course was really helpful in helping me understand what my priorities are; I loved how it taught me new, fun ways to gain insight into what makes me tick and identify what changes I’m going to make to incorporate them into my life. After doing this course I’ve realised that living the life I love is really attainable once I’ve worked out what it is that I love!

Helen R.

United Kingdom

Design the Life You Love was nothing like I expected, but it was everything that I needed. This course is full of creative exercises that guide your thinking in just the right way to realise things about your life that you've never realised before. I loved it and recommend it to anyone who wants more from life.

Kate H.

South Africa

This course focuses on your own creativity and uses exercises to prompt introspective thoughts. It's definitely not like any self help book and makes you think about how you want to live in new and different ways. I found it genuinely helpful, interesting and well worth it.

Kristi V.

South Africa

Ayse is a genius! I loved the gentle way helps your creativity bloom and shows you how to identify the thoughts that will inspire real action in your life.

Sam C.

South Africa

Very inspirational and eye opening! flows nicely and kept my short attention span interested ;-) If I had one crit it would be the composition of the video having her dead centre but that's just the photo nerd inside of me talking.

Chris R.

United Kingdom

I'm not normally one to get into self help exercises, I think it's the Englishman inside me that thinks it's all a bit fluffy, however taking this course and going through Ayse's process was eye opening for me. I figured out things that I really didn't know about myself and it's already helped me become happier and more effective in life. The way it asks you questions is often not direct, this is helpful given that most people if directly asked how they feel will simply say "I'm fine", this of course is rarely the case. By asking you things in a roundabout way it uncovered the real answers to how I felt and what I really wanted in life. The Life Map in the end was really helpful in reinforcing me to put things into action and neatly summarized everything I'd just learned. Thank you Ayse for helping me to design a better life.

Magnus H.


Very few self help guides offer anything new, but this course is completely different to everything else out there. It's full of clever, creative ways to make you think about where you are and what you really want out of life, and helps you figure out how to get there. It's a real wake-up call.

Natasha C.

United Kingdom

This course makes you look at your life from a whole new perspective. I wouldn't call myself a "creative person" but through Ayse's simple, playful, and insightful exercises, I ended up using my own creativity to design my life. I loved it.

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Design the life you love