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Creativity for Business

Creativity is more than just art.

In an increasingly competitive business world, both individuals and companies need to perform at their highest level.

As an increasing number of processes become automated what will it take to not just survive but thrive?

In a word: ideas.

They are the most valuable currency for any organisation or employee. Why?

Because creativity can’t be automated.

Machines combined with Artificial Intelligence are great optimisers, but they are poor creators. They can make things faster and more efficiently but they can’t tell you what to make.

This course is for anyone wanting to get better at coming up with ideas, whether as an individual or as a company.

We will take a look at a wide range of case studies that demonstrate the power of creativity to add to the bottom line and share easy-to-use tools you can put into practice straight away.

Those who develop their creative skills will be at a distinct advantage now and in the future.

What's Covered

AN INTRODUCTION TO CREATIVITY

CREATIVITY AND BUSINESS

THE CREATIVE PROCESS

CREATING A CULTURE OF CREATIVITY

HOW TO BE MORE CREATIVE

Meet your thought leaders

Cannes Lions

Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate. Now for the first time anyone in the world can learn from and be inspired from the best of the best in the industry all from the comfort of your own home.

Website: canneslions.com

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