Join 19,623 Happy Learners

Learn how to use creativity to make larger profits

Creativity is more than just art.

In an increasingly competitive business world, both individuals and companies need to perform at their highest level.

As the number of jobs and services become automated what will it take to not just survive but thrive?

In a word: Creativity.

It’s the most valuable currency for any organisation or employee. Why?

Because creativity can’t be automated and it’s the one thing that can set you apart from your competition.

This course is for anyone wanting to increase their creative capabilities and come up with better ideas, whether as an individual or as a company.

We will share over 50 case studies that demonstrate the power of creativity to add to the bottom line, and give you easy-to-use tools you can put into practice straight away.

Those who develop their creative skills will be at a distinct advantage now and in the future


How does it work?

Who is this for?

  • Anyone wanting to use creativity to grow their business
  • Marketers and creatives want to know how to use creativity effectively
  • CEO’s or Founders, or owners of companies looking to understand the topic to help them grow their business

Simple, Transparent Pricing

(Price per person)

Pay by Course
Lifetime access to this course
Lifetime access for a
single course.
All Courses (Monthly)
All Courses
Access to all courses. Paid monthly.
Access to all courses.
Paid monthly.
All Courses (Yearly)
Save 30%
Access to all courses. Paid yearly.
Access to all courses.
Paid yearly.
All Courses (Monthly)
All Courses
Access to all courses. Paid monthly.
Access to all courses.
Paid monthly.
All Courses (Yearly)
Save 30%
Access to all courses. Paid yearly.
Access to all courses.
Paid yearly.
Pay by Course
Lifetime access to this course
Lifetime access for a
single course.

We offer packages for teams and corporate

More info



Understanding what creativity is and why it's important for businesses.


The link between creativity and business performance is undeniable. Why therefore are so many companies uncomfortable with it?


How to make sure your creative advertising work is effective.


You don’t need to wait for inspiration to strike. You do need to follow a process. In this chapter, we examine the steps in detail.


Many organisations are not conducive to a creative culture. What can be done about it?


We explore in detail the techniques you can use to help yourself to be more creative.





Lucas F.


Learning here is like ending a series that you love, you feel empty when is over.

Magnus H.


So glad I signed up! The variety of techniques to test your understanding is great and the team behind the scenes even better.

Ian H.

United Kingdom of Great Britain and Northern Ireland

42courses helped me land a plum job as a copywriter! So I love you all for life!

Nicola R.

South Africa

Fantastically interesting, diverse and ultimately engaging, perfect for the curious.

Andra N.

United States of America

Impeccable learning experience. The material is carefully curated and extremely engaging.

Meet your

Thought leaders

Rory Sutherland

World leading proponent of Behavioural Economics, Rory Sutherland, kick-started the field when he lead his presidency agenda at the Institute of Practitioners in Advertising in London. Affectionately known as the Wiki Man and self proclaimed fat bloke at Ogilvy, Rory is an award winning ‘behavioural impressario’ and a natural at communicating new ideas.

Website: ogilvy.co.uk

Katherina Tudball

Katherina is a multi-award winning designer with over 15 years experience and was a Cannes Lions Jury member for 2019. Katherina is a creative director at Superunion in the UK.

Website: Superunion

Rei Inamoto

Named in Forbes Magazine’s “The Top 25 Most Creative People in Advertising”, Rei Inamoto is one of the most influential individuals in the marketing industry today. Until 2015, Rei served as Chief Creative Officer of AKQA worldwide. In early 2016, Rei founded Inamoto & Co, now IxCo, a business invention firm that creates best-in-class customer experiences.

Website: I&CO

Emily Hinks

Founder of the Facilitation Agency ‘Mischief Makers’, Emily is an expert in Cultivating Creativity. Through her trailblazing career, she’s developed a covetable toolkit of expertise and an unparalled knack for unlocking potential in people, teams, and organizations.

Website: Mischief Makers

Sir Martin Sorrell

Sir Martin was CEO of WPP building it from a £1 million “shell” company in 1985 into the world’s largest marketing services company with a market capitalisation of over £16 billion, and over 200,000 people in 113 countries. Sir Martin supports leading business schools and universities, including his alma mater, Harvard Business School and Cambridge University and a number of charities, including his family foundation.

Website: S4Capital

Peter Field

Peter has been a marketing consultant for more than two decades. Effectiveness case study analysis underpins much of his work. Peter has written for Admap and Market Leader and is also a contributor to the Wharton Future of Advertising Project. He speaks regularly about effectiveness issues and is an honorary Fellow of the IPA.

Website: Cannes Lions Bio

Nick Farnhill

Nick is a founding partner of POKE, and recently appointed CEO of Publicis Worldwide UK. His focus is on growing digital communications and experiences for Publicis UK clients that include EE, UBS, Google, Ted Baker, Heineken, Morrisons, NBC and Garnier.

Website: Publicis • Poke

Where our students work

Alumni companies

Special features

Get opinions from peers world-wide

Use any device, any time

Enjoyment guaranteed or your money back

24/7 support - ask us anything, any time

Get access for your team today

Quickly and easily add learners, track team progress and save time upskilling people.

What people are saying

Najla A.


I really enjoyed going through the whole course that I really wanted to compete it in one day! It was very inspiring having gone through many case studies.

Areg S.

Russian Federation

Really inspiring and useful data from top players on the market. Would def recommend everyone from middle to senior position.

H.L. W.


Content is very engaging, with videos and marketing examples to complement.

Ross C.

United Kingdom of Great Britain and Northern Ireland

Gives a really good full spectrum view of the creative process - including things like how to give and receive feedback, as well as different approaches to individual idea generation or brainstorm-based idea generation. The variety of examples also means that you'll feel both entertained and inspired as you work through the course.

Peter D.

United Kingdom of Great Britain and Northern Ireland

Excellent course to help think through the concept and practical steps to increase creativity.

federico g.


Easy to follow. Engaging. Lot of tips. Good example. One of the best learning platform (for me).

Nick C.


Awesome case studies. Some great videos and top notch stories. Loved the one from Rory Sutherland about Red Bull vs. Coke. So true but never thought about it that way before! Some helpful practical tools for boosting creative thinking which is handy. Overall, a great xourse.


United States of America

This class was a perfect way to refresh the basics of what we do.

Natasha C.

United Kingdom of Great Britain and Northern Ireland

A lot more fun than I expected. Some e-learning I’ve done in the past kind of sucked but this was different. Actually enjoyed doing it and picked up loads of helpful tips. Useful if you’re thinking about starting you’re own business I’d say...

Bagawathram K.


It was a great experience hearing from the world's top creative people from one place!

Jan M.

Czech Republic

This great course shows how creativity is important for any businesses. How you can be more creative and effective at the same time.

Max M.

South Africa

Something a bit different. Makes a good case for why creativity is essential in business especially these days when the pace or innovation seems to keep accelerating. As a partner in my company, it’s given me some ideas of ways to improve our creativity as well as a reminder of its importance. Highly recommended.

Olivia B.

United Kingdom of Great Britain and Northern Ireland

Learned loads, will definitely help me in my career.

Shehan S.

Sri Lanka

Good course, one of my answers got me into the exclusive Club42. What will you do with your answers?

Johanna A.

United Kingdom of Great Britain and Northern Ireland

On my eighth course now and this is one of the best. As English is not my first language, I like that it’s easy to read and the stories are great. Had to really think about some of my answers this time so more challenging but that’s a good thing. 😀

Ekaterina P.

Russian Federation

It was an extremely helpful and informative course. I literally added everything to my notes.

João N.


Very interesting. With strong examples on how creative can benefit your business.

Chris S.


There's some really good advice in this course. You will definitely get something out of it!

Mark D.

United Kingdom of Great Britain and Northern Ireland

Really insightful pulling in robust data points from the likes of Binet & Field to support arguments.

Frank M.


This course has practical insights into how you can grow your business using creativity.

Alberto S.


A great course to develop your creative attitude!

Craig H.

United Kingdom of Great Britain and Northern Ireland

As with all of the 42 Course offerings they are ideal for people who want to have a flexible approach to learning new skills. This course is no different, with a mixture of written material and videos to watch as well as the questions at the end of each topic it really helps to get you to think.



Lots of learning .

dan s.

United Kingdom of Great Britain and Northern Ireland

Solid foundation for defending the value of creativity to businesses

robin a.


Very useful course for refreshing ideas on how to be more creative and innovative. The examples, case studies and book references were amazing.

Starley S.

United States of America

Excellent course for creatives

Mirjana L.


I really enjoyed every minute of it! So many great campaign examples I haven't heard of before! Not too long videos with concise content and messages!

Gabriel B.


I like this

Karina S.


Interesting tips & tools to fuel your creative thinking and try out new approaches.

Judah J.


I bet you, this is the final busstop on interactive, playful, insightful and knowledge based environment I've always seeked for! You're all the best, worth every second!! Thank you all.

Mike R.

South Africa


Omobonike O.


It was very explanatory and detailed. i really liked the video references.

Tamara R.


The greatest thing since sliced bread! I've been looking for advertising courses for ages and I am happy to have found this one. The course covers everything in creativity for business and you also get to watch an endless suite of commercials. If you're like me and skip the tv shows to watch the ads, this is the course for you.

Paulo M.


It gives the participant a good framework for putting creativity in our daily routine.

Jaafar h.


clear like a crystal, sharp like a sword, heavy knowledge with the light package.

Dimitria I.


Nicely structured, good variety of information and case studies, certainly a kick start for your own personal journey

Jesus C.



Matt P.

United Kingdom of Great Britain and Northern Ireland

We all struggle to quantify the true value of creativity. This course helps you consider and better quantify the value of sound thinking, and brilliantly simple ideas.

Armin H.


Great course full of inspiration and interesting insights...I´m energized

Louise W.


Well designed, good videos and links to outside websites. Excellent specialists.

Janet B.

United States of America

Inspiring content you will want to dig into regularly.

Cynthia V.


A course to know top examples of creativity impacting positively in Business.

Tunde O.


Great stuff to help build and nurture creativity

Savio H.


An amazing course! Help to be more active!

Roupen M.


The course gives an interesting approach to what creativity really is and once used correctly how it can render amazing results.

Mubashshir A.


This course is built by exceptionally creative people. Tailor made for every creative person. Overall, truly an overwhelming experience!

Aliza R.

United Kingdom of Great Britain and Northern Ireland

Useful strategies to make meetings less dull and find inventive solutions.

Natasha M.

North Macedonia

A good master class to understand the importance of creativity for a business growth.

Abdul O.


It's the best thing that has happened to me in 2020

Omokolapo O.


This course reveals a new level of understanding

Abhishek S.


Though this course taught me a few things but it was not as fruitful as the Behavioral Science for brands course that I did prior to this. Few modules seemed stretched or just to fill the pages. Was not bad but was not that good either. this doesn't mean that a course on this unique subject has to be like that. It's a unique topic to teach and even the topics chosen to teach it were very nice. It's just that content seemed weak in certain chapters. Few of the video lectures were more of interviews and less informative. I am trying to give honest and the best of review that I can because I actually feel these courses are helpful and be get better.

Adam T.

United States of America

Good intro class for expanding creative thinking.

Yagna A.


Great insights

Yoky P.


One of the most exciting course I had so far. Lots of case study and mind blowing knowledge we can implement in our career.

Tim C.


Another great 42courses course. Lots of insight and wisdom from industry names with plenty of examples that bring the course to life.

Silvi S.


I'd say a good marker for a book (or a course) is one that makes you more fascinated by the topic than you were when you started it - resulting in maybe ordering some more books. Well, I say, this course is now over and there's a crate of books heading my way from amazon, and I am eager to learn more about them! What a very cool, inspiring, encouraging experience, this course!

Thiruveedhula S.


Creative Thinking is enabler of novel things around the globe. This courses aides us every professional towards understanding the nuances of creative thinking. It is beautiful course must for people in advertising and marketing business.

Soe S.


Interesting points of view on how creativity drive sustainable business.

Alejandro L.


This course gives you lot of tools in order to show square-minded how creativity improves buisness and builds profits

Zaffer M.


The content of this course is crisp and clear, it teaches all the relevant aspects of developing creativity for business which is very essential, especially during these challenging times.

Chrishantha J.

Sri Lanka

Many people think creativity is limited to the world of pictures and copy. However, it is equally important in the world of business and even in life. This course gives us the tools and the insights on how to use creativity for growing ourselves and our businesses.

Chad P.

United States of America

Great for getting your mind right

Kevin B.

United States of America

A great course for marketing professionals interested in discovering fresh ways to problem solve.

serge c.


Clever made. Useful. Easily reusable.

Olanike L.


Very insightful

Jonathan R.

United Kingdom of Great Britain and Northern Ireland

A thought provoking course, easy and fun to do and will serve well in business and life in general.

ebru t.

United Arab Emirates

Amazing course with great case studies

Oyeronke G.


Fantastic course

Karla B.

Puerto Rico

Cool for marketing and accounts people, not for creatives

Vaquas A.

United Arab Emirates

Excellent. Insightful

Srikanth R.


Learned quite a bit about the creative world. Considering diversity is important to be creative, it was interesting to learn about the functioning of advertising world. Though it would have been good if the course had provided more examples for other industries as well. Also there could have been more emphasis on practical ways to develop creativity.


Hong Kong

Great course to stimulate your creativity mind

Sarawak G.


Great! Easy to understand

Max W.

United States of America

A great course!! It will help you to think out of box.

Janet C.


Some new thoughts on how to be creative that resonated with me

Paul L.

Saudi Arabia

Take it seriously, read all the data and information

Sweta M.


Creativity for Business has been an amazing course. It's a course that I think everyone, be it client, agency, finance team, anyone and everyone should take one. It gives us a peak into the wide spectrum of ideas and creativity that we have inside us. Just need a right way to channel it out. Great at helping in problem solving.

Rocco G.


So inspirational

Leo F.


Really cool examples. Industries and business models reinvented because of creative thinking.

Amanda C.


I found the course to be extremely interesting! Especially with all of the case studies with the various ads as well as the added reading materials. It brought new insights and perspectives into the current work that I am doing.

Sergey P.


value for money

Sarah L.


Great course, with emphasis on practical lessons that can be applicable in the work environment. Loved the relevant and real-world examples

antal b.


A great way to learn about the impact of creativity as well as to learn how to use it.

Matteo R.


good snackable course, great for "smart working" period

Irene B.

South Africa

Creativity for Business is an amazing course. It really helped me to understand the importance of creativity for any business sector. It was wonderful to be able to complete the course on the go and learn for leading industry experts. Would highly recommend this course.

Tenny B.


Its very good 🙏🏻❤️

James L.


It was good, basic, with simple steps on how we can improve our creativity.

See more reviews

Creative Effectiveness