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Creativity for Business Growth

How creative thinking leads to bigger profits

Creativity is more than just art.

In an increasingly competitive business world, both individuals and companies need to perform at their highest level.

As the number of jobs and services become automated what will it take to not just survive but thrive?

In a word: Creativity.

It’s the most valuable currency for any organisation or employee. Why?

Because creativity can’t be automated.

This course is for anyone wanting to increase their creative capabilities and come up with better ideas, whether as an individual or as a company.

We will share over 50 case studies that demonstrate the power of creativity to add to the bottom line, and share easy-to-use tools you can put into practice straight away.

Those who develop their creative skills will be at a distinct advantage now and in the future


How does it work?

  • Each short course plays like a game, mixing videos, images, links and stories
  • You can take as long or short as you like (there are no time limits and you can start anytime)
  • Select questions are marked by real people + we provide help/feedback if you get stuck
  • Upon completion you get a signed and dated certification that can also easily print/share





Charlotte B.

United Kingdom

Really easy to digest and the right balance of video and article content.

Remi C.


42courses is one of the best e-learning platforms. Enjoy the ride.

Sarah B.

United Kingdom

The gamification format makes the courses addictive and so much easier.

Tom K.

United States

Engaging, informative, varied, and very well researched.

Bradley C.


I was unsure of this at first, however, learning on your time, in a fun way, works for me!



Understanding what creativity is and why it's important for businesses.


The link between creativity and business performance is undeniable. Why therefore are so many companies uncomfortable with it?


How to make sure your creative advertising work is effective.


You don’t need to wait for inspiration to strike. You do need to follow a process. In this chapter, we examine the steps in detail.


Many organisations are not conducive to a creative culture. What can be done about it?


We explore in detail the techniques you can use to help yourself to be more creative.

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Meet your

Thought leaders

Rory Sutherland

World leading proponent of Behavioural Economics, Rory Sutherland, kick-started the field when he lead his presidency agenda at the Institute of Practitioners in Advertising in London. Affectionately known as the Wiki Man and self proclaimed fat bloke at Ogilvy, Rory is an award winning ‘behavioural impressario’ and a natural at communicating new ideas.


Katherina Tudball

Katherina is a multi-award winning designer with over 15 years experience and was a Cannes Lions Jury member for 2019. Katherina is a creative director at Superunion in the UK.

Website: Superunion

Rei Inamoto

Named in Forbes Magazine’s “The Top 25 Most Creative People in Advertising”, Rei Inamoto is one of the most influential individuals in the marketing industry today. Until 2015, Rei served as Chief Creative Officer of AKQA worldwide. In early 2016, Rei founded Inamoto & Co, now IxCo, a business invention firm that creates best-in-class customer experiences.

Website: I&CO

Emily Hinks

Founder of the Facilitation Agency ‘Mischief Makers’, Emily is an expert in Cultivating Creativity. Through her trailblazing career, she’s developed a covetable toolkit of expertise and an unparalled knack for unlocking potential in people, teams, and organizations.

Website: Mischief Makers

Sir Martin Sorrell

Sir Martin was CEO of WPP building it from a £1 million “shell” company in 1985 into the world’s largest marketing services company with a market capitalisation of over £16 billion, and over 200,000 people in 113 countries. Sir Martin supports leading business schools and universities, including his alma mater, Harvard Business School and Cambridge University and a number of charities, including his family foundation.

Website: S4Capital

Peter Field

Peter has been a marketing consultant for more than two decades. Effectiveness case study analysis underpins much of his work. Peter has written for Admap and Market Leader and is also a contributor to the Wharton Future of Advertising Project. He speaks regularly about effectiveness issues and is an honorary Fellow of the IPA.

Website: Cannes Lions Bio

Nick Farnhill

Nick is a founding partner of POKE, and recently appointed CEO of Publicis Worldwide UK. His focus is on growing digital communications and experiences for Publicis UK clients that include EE, UBS, Google, Ted Baker, Heineken, Morrisons, NBC and Garnier.

Website: Publicis • Poke

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What people are saying

Johanna A.

United Kingdom

On my eighth course now and this is one of the best. As English is not my first language, I like that it’s easy to read and the stories are great. Had to really think about some of my answers this time so more challenging but that’s a good thing. 😀

Areg S.

Russian Federation

Really inspiring and useful data from top players on the market. Would def recommend everyone from middle to senior position.

Peter D.

United Kingdom

Excellent course to help think through the concept and practical steps to increase creativity.

H.L. W.


Content is very engaging, with videos and marketing examples to complement.

Najla A.


I really enjoyed going through the whole course that I really wanted to compete it in one day! It was very inspiring having gone through many case studies.

Ross C.

United Kingdom

Gives a really good full spectrum view of the creative process - including things like how to give and receive feedback, as well as different approaches to individual idea generation or brainstorm-based idea generation. The variety of examples also means that you'll feel both entertained and inspired as you work through the course.

federico g.


Easy to follow. Engaging. Lot of tips. Good example. One of the best learning platform (for me).

Nick C.


Awesome case studies. Some great videos and top notch stories. Loved the one from Rory Sutherland about Red Bull vs. Coke. So true but never thought about it that way before! Some helpful practical tools for boosting creative thinking which is handy. Overall, a great xourse.


United States

This class was a perfect way to refresh the basics of what we do.

Natasha C.

United Kingdom

A lot more fun than I expected. Some e-learning I’ve done in the past kind of sucked but this was different. Actually enjoyed doing it and picked up loads of helpful tips. Useful if you’re thinking about starting you’re own business I’d say...

Jan M.

Czech Republic

This great course shows how creativity is important for any businesses. How you can be more creative and effective at the same time.

Bagawathram K.


It was a great experience hearing from the world's top creative people from one place!

Max M.

South Africa

Something a bit different. Makes a good case for why creativity is essential in business especially these days when the pace or innovation seems to keep accelerating. As a partner in my company, it’s given me some ideas of ways to improve our creativity as well as a reminder of its importance. Highly recommended.

Olivia B.

United Kingdom

Learned loads, will definitely help me in my career.

Shehan S.

Sri Lanka

Good course, one of my answers got me into the exclusive Club42. What will you do with your answers?

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Creativity for Business Growth