CANNES LIONS MASTERCLASSES

CREATIVE LEARNING BY CANNES LIONS

Cannes Lions is about celebrating the power of creativity to change the world.



Together with some of the worlds top thought leaders we have created a series of short courses that enable you to unlock your creative potential. 



Each course includes award winning case studies from the Cannes Lions archive and is full of practical advice to help you take your creative skills to the next level.

Marketing Strategy

This course shares the fundamentals of marketing strategy and takes you step by step through the process from the research phase all the way through to the evaluation phase.

It's full of award-winning case studies, handy templates, and advice from some of the world's best strategists.

Storytelling

Storytelling is a superpower hiding in plain sight.

If you can tell a great story you can persuade people to do anything.

This course will reveal all the secrets and the practical skills required to make your stories stand out.

Creativity for Business Growth

Creativity isn’t just about art and entertainment, it’s about ideas that can empower yourself or your business to change the world.


This course will help you become more creative and do so in a way that will be impacrt your bottom line.

Behavioural Science for Brands

Learn how to apply behavioural science theory to make your brand more successful.

The course examines the key biases and explains how you can apply them using a simple framework.

Digital Marketing

This course takes a detailed look at the online marketing landscape and shares both the theory and practice behind effective campaigns.

It covers everything from social to email marketing, display to UX/UI design, and from search to marketing with data.

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Testimonials

The course reiterates the fact that storytelling is an important tool to our communications arsenal, regardless of job description. Wonderful course - learnt a ton of practical take away skills in a relatively short amount of time.

Really interesting material, written in a way to make it easy to understand. Never felt overly complex, but not patronising either. Some of the chapters could maybe have been a bit longer, with a bit more depth.

This is such an excellent course. This motivates anyone to be a good story teller. The examples and the articles given are such a delight to learn about.

A lot more fun than I expected. Some e-learning I’ve done in the past kind of sucked but this was different. Actually enjoyed doing it and picked up loads of helpful tips. Useful if you’re thinking about starting you’re own business I’d say...

Really enjoyed this course. Not quite what I expected but in a good way. Good mix of case studies, videos and helpful other stuff.

Nice and easy to follow. Was my dream course

The storytelling course will give you a very solid grounding in the power and components of storytelling. Whether you’re in advertising or writing it will shed helpful insights into how you can be remembered with your work.

What I like about this course: Watching a lot of award-winning ads and actual brand campaigns that worked over the years -- I find this really valuable and helpful. The questions/quizzes pushed me to think about what makes my favourite brands stand out.

It’s one of the best course on 42courses.com! Well-arranged, a lot of examples and selected leaders of the course are perfect!

This course is a revelation. A complete departure from how you’ll remember the tedious classroom based learning of your youth. Storytelling is engaging, entertaining, practical and effective in delivering learning. Featuring some excellent speakers, loads of great examples and a lovely touch of humour along the way. Delivered as bite sized chunks to allow for it to be incorporated in your busy day. I also love the gamification aspect, which inspired me to try and climb the leaderboard. Highly recommended

This great course shows how creativity is important for any businesses. How you can be more creative and effective at the same time.

On the whole, the course is good, I spotted a few typos and ambiguities which I communicated to the team and now seem to be fixed. As a learning platform, you are closer to perfect than you think. My daughter's Nec GCSE courses are a nightmare in comparison.

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