“The investor’s chief problem—and even his worst enemy—is likely to be himself.” — Benjamin Graham Investing is one of the most powerful tools for long-term growth. Yet, for most of us, it feels frustrating, confusing, or even downright scary. The irony is that the most significant challenges in investing don’t come from the stock markets themselves; they come from within. Luckily, we are making a new course, The Art of Behavioural Investing, designed to help you overcome these challenges. You’ll learn how psychology and behavioural biases shape your financial decisions (often leading to costly mistakes) and how to manage them effectively. What You’ll Learn In The Art Of Behavioural Investing This course is about understanding the human side of investing. In the capable hands of Dr Greg B Davies, Head of Behavioural Finance at Oxford Risk, and other investment professionals, you’ll learn about: 1. The Psychology of Investing Why we make emotional decisions and how our instincts can mislead us. 2. Common Behavioural Traps From loss aversion to overconfidence, you’ll learn to spot the biases that sabotage investment outcomes. 3. The Emotional Journey of Investing The highs of optimism, the lows of panic, and how to stay the course despite these emotional swings. 4. Foundational Principles for Better Investing Practical steps you can take to reduce costly mistakes and achieve long-term success. By the end, you’ll clearly understand the behavioural challenges you face as an investor and how to address them. More importantly, this course will set the stage for the next step in your journey: mastering tools and techniques to implement these insights in your day-to-day decisions. I'm InterESted Why Behavioural Investing Matters Traditional finance assumes we’re all perfectly rational beings who always make decisions based on logic. The reality? We’re human. We have emotions, biases, and unique financial personalities that influence our choices—sometimes to our detriment. Behavioural investing bridges the gap between rational theory and emotional reality. It provides strategies to navigate the psychological challenges of investing, helping you achieve better outcomes by working with your natural tendencies, not against them. This course is about more than improving your portfolio; it’s about becoming a smarter, more confident investor by understanding the most critical factor in your financial success: you. Who Is The Art of Behavioural Investing For? New investors keen to understand their psychological blindspots Existing Investors who want to make better decisions Those curious about their financial personality and its impact on investing Experienced investors refining their craft Financial advisors who wish to improve client decisions and outcomes. Anyone interested in the psychology behind better investing More About Dr Greg B Davies Greg is the Head of Behavioural Finance at Oxford Risk. He founded the banking world’s first behavioural finance team at Barclays in 2006, which he led for a decade. Greg holds a PhD in Behavioural Decision Theory from Cambridge, has held academic affiliations at UCL, Imperial College, and Oxford, and is the author of Behavioral Investment Management. In other words, he’s one of the world’s most qualified people to teach you this fascinating topic. Course Overview Chapter 1 - An Introduction to Behavioural Investing Lesson 1. Why Is Investing So Hard? Lesson 2. Your Brain’s Two Thinking Systems Lesson 3. You're Hardwired To Avoid Losses Chapter 2 - Understanding Investors Lesson 1. The Cost of Being Human Lesson 2. Cost of reluctance to invest Lesson 3. (Over)Confidence and Confirmation Bias Lesson 4. The Costs of (Over)Confidence and Confirmation Bias Chapter 3 - Biases Through The Investing Journey Lesson 1. Biases Through The Journey Lesson 2. Optimism to (irrational) exuberance Lesson 3. Denial to panic Lesson 4. Burnt Hands: Despondency to Reluctance Lesson 5. Other Costs Through the Cycle Lesson 6. The Behaviour Gap Lesson 7. Should You Believe Investment Experts? Chapter 4 - Understanding Investments Lesson 1. Short-Term vs Long-Term Investing Lesson 2. Risk vs Volatility: The Difference Lesson 3. Luck vs Skill: The Difference Lesson 4. Attribution Bias Lesson 5. Market Bubbles Chapter 5 - The 4 Golden Rules of Behavioural Investing Lesson 1. Investing Shouldn’t Be Complex Lesson 2. Rule No. 1: Create A Safe Environment For Investing Lesson 3. Rule No. 2: Put The Rest To Work (Get Going! Lesson 4. Rule No. 3: Diversify (and Invest Efficiently) Lesson 5. Rule No. 4: Leave It Alone Lesson 6. Anxiety Adjusted Returns Lesson 7. Ulysses: What You Can Learn From An Old Greek Fellow Lesson 8. How to Fix it: Implementing Practical Tools & Solutions Don’t be your own worst enemy when it comes to investing. Register your interest in The Art of Behavioural Investing now. I'm Interested