““The investor’s chief problem—and even his worst enemy—is likely to be himself.”” — Benjamin Graham Investing is one of the most powerful tools for building long-term wealth. Yet, it can feel daunting, confusing, or even downright frustrating for many people. The biggest challenge in investing isn’t the markets - it’s you. Your own psychology, emotions, and biases can lead to costly mistakes that prevent you from achieving long-term success. But what if you could outsmart yourself? That’s exactly what our new course, The Art of Behavioural Investing is designed to help you do. Why Behavioural Investing Matters Traditional finance assumes we’re all rational beings making logical decisions. But in reality, we’re emotional, prone to bias, and often our own worst enemies when it comes to investing. This course will help you understand why you make emotional financial decisions and how to avoid the psychological traps that sabotage your success. By working with your natural tendencies (not against them), you’ll learn how to become a smarter, more confident investor. What Does The Art of Behavioural Investing Course Cover? The Art of Behavioural Investing course comprises 7 chapters and a total of 35 lessons. Chapter 1 - An Introduction to Behavioural Investing This first chapter introduces behavioural investing and how it can make you a better investor. It includes the following lessons: Lesson 1 - Why Behavioural Investing Matters Lesson 2 - You Are Your Own Worst Enemy Lesson 3 - The Two Brains Within You Lesson 4 - Speak the Language of Investing Chapter 2 - Know Thyself (Finding Your Financial Personality) This chapter is about how your need for emotional comfort during your investment journey leads to costly behaviours. It includes the following lessons: Lesson 1 - The Cost of Being Human Lesson 2 - What’s Your Investor Type? Lesson 3 - Know Your Comfort Zone (and Why It Matters) Lesson 4 - Know Your Circle of Competence Lesson 5 - (Over)Confidence and Confirmation Bias Chapter 3 - Biases Through The Investment Journey This chapter provides an overview of the various biases that the average investor encounters during their investing journey. It includes the following lessons: Lesson 1 - The Cycle of Market Emotions Lesson 2 - The Ascent – From Optimism to Exuberance Lesson 3 - The Decline – When Fear Takes Over Lesson 4 - The Recovery Lesson 5 - Other Costs Through The Cycle Chapter 4 - Understanding Investments This chapter focuses on the long term, which can help you achieve steady, positive returns and avoid the common pitfalls of emotional investing. It includes the following lessons: Lesson 1 - Time Is the Investor’s Superpower Lesson 2 - Mastering Risk & Volatility Lesson 3 - Luck vs Skill – Why Good Outcomes Don’t Always Mean Good Decisions Lesson 4 - Why We Avoid the Unpopular Lesson 5 - Market Bubbles – When Crowd Comfort Becomes Crowd Folly Chapter 5 - Four Golden Rules to Behavioural Investing Success This chapter shows how good investing doesn’t have to be complicated. Following just four simple rules can help you outperform most investors. It includes the following lessons: Lesson 1 - Investing Shouldn’t Be Complex Lesson 2 - Rule 1 - Create a Safe Environment for Investing Lesson 3 - Rule 2 - Put the Rest to Work – Get Going! Lesson 4 - Rule 3 - Diversify (and Invest Efficiently) Lesson 5 - Rule 4 - Leave It Alone Chapter 6 - Practical Tools to Stick to Your Plan This chapter shares the tools to help you stay the course: your investing constitution, asset allocation, portfolio rebalancing, and pause points. It includes the following lessons: Lesson 1 - Ulysses – Tie Yourself to the Mast Lesson 2 - Create Your Investing Constitution Lesson 3 - Your Asset Allocation: A Simple Yet Powerful Portfolio Lesson 4 - Rebalance Regularly - How to Stick to Your Plan Lesson 5 - The Art of Pause Points: Stopping Knee-Jerk Decisions Chapter 7 - How to Make Better Investment Decisions This chapter shares five practical ways to help you make better lifelong investment decisions. It includes the following lessons: Lesson 1 - Improve Your Information Diet Lesson 2 - Evaluate Expert Opinions – Who Deserves Your Attention? Lesson 3 - Control When and Where You Make Decisions Lesson 4 - The Play Pot - A Safe Space for Obsessive Tinkerers Lesson 5 - Keep the Ropes, Update the Knots Lesson 6 - What Now? A Simple Ending for a Lifelong Journey What’s the Course Format? This course is designed to be flexible, engaging, and practical. You’ll learn through: Expert-led insights from Dr Greg B Davies and top investment professionals Real-world case studies that bring behavioural finance to life Interactive lessons that make learning easy and memorable Actionable tools strategies you can implement immediately Whether you're a new investor, a seasoned pro, or a financial advisor, this course will help you make smarter, more confident investment decisions. Who Is This Course For? New investors who want to understand their psychological blind spots Experienced investors looking to refine their strategy and avoid emotional pitfalls Financial advisors who want to help clients make better decisions Anyone curious about the psychology of investing and how to use it to their advantage Do You Get A Course Certificate? Yes! Upon completion, you’ll receive a certification to showcase your expertise on LinkedIn, your CV, or anywhere else you want to prove your financial savvy. Why Wait? Start Investing Smarter Today. Investing success isn’t just about picking the right stocks - it’s about understanding yourself. By mastering the psychology of investing, you can avoid costly mistakes, stay calm in volatile markets, and build long-term wealth with confidence. Enrol now in The Art of Behavioural Investing to start your journey today! Please note: This course does not constitute investment advice. For more information about Oxford Risk, visit www.OxfordRisk.com