5 talks not be missed at Cannes Lions Live

5 talks not be missed at Cannes Lions Live

We’re trying to contain our excitement here at 42Courses HQ as next week is Cannes Lions Live.

As well as being a sponsor of Ogilvy’s Nudgestock festival of creativity and behavioural science, we are also the learning partner for Cannes Lions Learning.

To date, we have partnered with Cannes Lions on a range of courses to boost your creative skills, including storytelling, creative thinking, creative leadership, digital marketing, and more.

So if you want to grow your creative muscle and boost your CV, you can get certified by Cannes Lions by visiting 42courses.com and selecting one of their courses.

Cannes Lions is like the Oscars for the advertising and marketing industry for those who don't know. Each year, awards are given to the best campaigns across a range of different categories.

As its name suggests, the event typically takes place in the glamorous South of France, but due to the ongoing challenges of the Coronavirus, it will be live-streamed every day during the week of the 21st - 25th June.

Whilst that does mean that there’ll be no sipping rose as the sun sets on the Croisette, the flip side is that you can join in the action from anywhere in the world.

Alongside the daily awards announcements, this virtual festival of creativity features a host of notable speakers sharing their stories on how creativity has transformed their lives for the better.

Highlights include the Formula One driver Fernando Alonso, the singer, songwriter and actress Brandy, the Hollywood actress Gal Gadot and the superstar historian and author Yuval Noah-Harari.

But that’s not all.

Leading industry figures from companies like YouTube, P&G, Unilever, Facebook, Accenture, Netflix, and more will be sharing their point of view on a wide range of creativity-related topics.

This year’s line-up even includes the Deputy Secretary-General of the UN, Amina Mohammed, who will be contributing to a discussion on how creativity can drive global change.

With so much going on over the five days, we thought it would be helpful to share the talks and debates we’re most excited about watching.

So here goes…

Day 1 - Monday 21st June @ 2 pm GMT

LIONS Presents Cannes Lions Live Debate

Climate change is perhaps the most pressing issue facing humanity today.

The Deputy Secretary-General of the UN, Amina Mohammed, will be in discussion with leading figures from WPP, Google, Unilever to chat about how the industry can do more to help.

Day 2 - Tuesday 22nd June @ 6 pm GMT

Google Presents The Year That Changed Everything

Listen to Lorraine Twohill, Google’s CMO, in conversation with Founder and CEO of Performance Paradigm, Reggie Butler, as they reflect on an extraordinary year that changed the landscape of marketing and storytelling.

Day 3 - Wednesday 23rd June @ 1:30 pm GMT

Nord DDB Presents Unexpected Works

What do swimming furry-made-up-animals, Cashmere toilet paper, jello, golden peanut butter, and Snoop Dogg have to do with a bank?

Find out how the Swedish payments company Klarna dared to do the unexpected, carved out a unique space for their brand and became the 2nd highest valued fintech company in the world.

Day 4 - Thursday 24th June @ 1:30 pm GMT

Parley Presents Shaping The Future Through Creativity, Collaboration and Eco-innovation

The living sea makes our lives possible, but our way of life drives its destruction. How can we sync the economic system of humankind with the ecosystem of nature and end the threats of plastic pollution, climate change and overfishing? Parley for the Oceans is a new form of environmental organisation — a global network that sees the key to solutions in creativity, collaboration and eco-innovation

Day 5 - Friday 25th June @ 1:30pm GMT

Goodby Silverstein & Partners Present Innovate or Die

Frito-Lay and Goodby Silverstein & Partners have endured a decade-plus relationship, a rarity in today’s business environment. Throughout that time, they’ve achieved several firsts. From being the first to put consumer-generated ads on the Super Bowl to a museum dedicated to Cheetos to this year’s big game ad debuting the first TV ad you could “snap” for a free product via Snapchat. Learn from Frito-Lay’s CMO and GS&P’s CCO on how they achieve the never-been-done-before year-after-year.

If creativity is your thing, then this is an event not to be missed.

For more information and the full schedule, head to https://live.canneslions.com/schedule

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