We interviewed Richard James MacCowan, the founder of the Biomimicry Innovation Lab.
Our Biomimicry Course Is Now Live!
Want to learn how nature can help you innovate and generate breakthrough ideas? Behold our new Biomimicry course
Stephen Bray’s Top 10 Ads of All Time
This week, it’s our top learner’s chance to share his Top 10 Ads…
42 Quotes On Creativity - Part 2
Creativity is a skill you can apply to anything...
42 Quotes On Creativity - Part 1
Learning how to be more creative is something everyone can do…
Laura Jordan Bambach’s Top 10 Ads of All Time
For the last few months, we’ve showcased the Top Ten Ads of All Time…
Emma de la Fosse’s Top 10 Ads of All Time
Emma de la Fosse’s glittering career has taken her from Joint ECD of OgilvyOne London to CCO for…
Creativity Takes (Enormous) Patience
The Mona Lisa is the most well-known painting in the world…
Our Top 10 Books Of 2023
We’ve motored through a healthy number of books this year at 42courses…
15 Interesting Things We’ve Learnt in 2023
As we near the end of another year, it's time to reflect on some of the interesting stuff we’ve learned.
Our Advertising 101 Course Is Now Live!
Ready to embark on an exhilarating journey into the world of advertising?
How does the brain solve tricky problems?
What happens in your brain when you try to solve a problem? Knowing the answer can…
Edward de Bono’s ‘B.R.U.T.U.S' Idea Technique
Generally speaking, when you’re coming up with ideas, the first ones are the worst…
How a small debt led to the invention of the safety pin
You'd be forgiven for thinking that when it comes to solving problems…
Rory Sutherland's Top 10 Ads of All Time
Rory Sutherland is Ogilvy UK's Vice-Chairman and former IPA President. He’s the author of…